Top 30 Google Ads interview questions and answers for 2025

Google Ads is a platform where you can run paid ads on Google. And there are various ways to run Google ads like Google Search Ad, Display Ad, Shopping Ad, Smart ad, YouTube Video Ads etc. If you are a Digital Marketer then learning Google Ads is very important because it is the way by which you can generate sales or leads for any business by investing some money.

You need to cerate Campaigns in Google ads and add the fund and then you can promote any business products or services. You can learn Google ads course from Next G Classes in Rohini Delhi with the practical training. After learning the Google Ads Course, you can get your desired job in any organization and MNC’s also.

For the Google Ads Expert Job, you need to give the interview and here we have given the most asked Google Ads Interview questions with their answers. So read then and prepare yourself for the Google Ads Interview.

1. What is Google Ads?
   Answer: Google Ads is an online advertising platform by Google where advertisers bid on specific keywords to display ads on Google search results, YouTube, or across the Google Display Network.

2. What are the types of Google Ads campaigns?
   Answer:

   • Search Ads
   • Display Ads
   • Shopping Ads
   • Video Ads
   • Performance Max Ads
   • App Campaigns

3. What is the difference between PPC and CPM?
   Answer:

   • PPC (Pay-Per-Click): Advertisers pay for each click on their ad.
   • CPM (Cost-Per-Mille): Advertisers pay for every 1,000 impressions.

4. What is the Quality Score in Google Ads?
   Answer: Quality Score is a metric that determines the relevance and quality of keywords, ads, and landing pages. It affects ad rank and CPC.

5. What is Ad Rank?
   Answer: Ad Rank determines the position of your ad on the search engine results page (SERP) and is calculated using your bid, Quality Score, and expected impact of ad extensions.

6. What is a keyword in Google Ads?
   Answer: Keywords are words or phrases advertisers use to target specific user searches on Google.

7. What is a negative keyword?
   Answer: Negative keywords prevent your ad from appearing for specific terms, improving targeting and reducing irrelevant clicks.

8. What is the difference between a broad match and an exact match?
   Answer:

   • Broad Match: Ads appear for variations of the keyword, including synonyms.
   • Exact Match: Ads appear only for the exact keyword or very close variations.

9. What are ad extensions in Google Ads?
   Answer: Ad extensions provide additional information, such as phone numbers, site links, or locations, to increase ad visibility and click-through rates.

10. What is CTR in Google Ads?
    Answer: CTR (Click-Through Rate) measures the ratio of clicks to impressions, calculated as:
    (Clicks/Impressions)×100(Clicks / Impressions) × 100(Clicks/Impressions)×100.

11. What is Smart Bidding in Google Ads?
    Answer: Smart Bidding uses machine learning to optimize bids for conversions or conversion value based on specific goals.

12. What is the Google Ads Auction Process?
    Answer: During an auction, Google evaluates bids, Quality Score, and expected ad performance to determine ad placement.

13. What are Performance Max campaigns?
    Answer: Performance Max campaigns use AI to run ads across Google’s entire inventory, including search, display, YouTube, and Gmail, with automated targeting and bidding.

14. How do you improve Quality Score?
    Answer:

    • Use relevant keywords.
    • Create compelling ad copy.
    • Optimize landing pages.
    • Improve CTR.

15. What are remarketing campaigns?
    Answer: Remarketing campaigns target users who previously interacted with your website or app to encourage them to return and convert.

16. What is conversion tracking in Google Ads?
    Answer: Conversion tracking measures user actions (like purchases or form submissions) after interacting with an ad to determine campaign effectiveness.

17. What is ROAS in Google Ads?
    Answer: ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on ads.
    ROAS=(Revenue/AdSpend)×100ROAS = (Revenue / Ad Spend) × 100ROAS=(Revenue/AdSpend)×100.

18. What is the difference between Google Ads and Google AdSense?
    Answer:

    • Google Ads: Platform for advertisers to create and run ads.
    • Google AdSense: Platform for publishers to earn revenue by displaying ads on their websites.

19. How does bidding work in Google Ads?
    Answer: Advertisers set a maximum CPC bid, and Google’s system determines the actual CPC based on the Ad Rank of competitors.

20. What are shopping campaigns in Google Ads?
    Answer: Shopping campaigns display product ads with images, prices, and descriptions in Google Shopping and search results.

21. How does audience targeting work in Google Ads?
    Answer: Audience targeting allows you to target specific groups based on demographics, interests, or online behavior.

22. What is the difference between First-Party and Third-Party audiences?
    Answer:

    • First-Party Audiences: Based on data collected directly by the advertiser (e.g., CRM data).
    • Third-Party Audiences: Based on data from external sources.

23. What is Enhanced CPC (ECPC)?
    Answer: ECPC adjusts manual bids based on the likelihood of conversions, combining manual and automated bidding.

24. What are the benefits of using Google Analytics with Google Ads?
    Answer:

    • Track user behavior after clicking on ads.
    • Measure ROI and conversions.
    • Gain deeper insights into audience demographics.

25. What are responsive search ads?
    Answer: Responsive search ads allow advertisers to input multiple headlines and descriptions, and Google tests combinations to optimize performance.

26. What is a feed in Google Shopping campaigns?
    Answer: A feed is a file containing product details (e.g., titles, descriptions, and prices) that powers Shopping ads.

27. What are automated rules in Google Ads?
    Answer: Automated rules let advertisers set conditions for making changes to campaigns automatically, such as pausing ads or adjusting budgets.

28. What is the difference between View-Through Conversions and Click-Through Conversions?
    Answer:

    • Click-Through Conversions: Occur when a user clicks an ad and converts.
    • View-Through Conversions: Occur when a user views an ad but doesn’t click, later converting.

29. What are custom audiences in Google Ads?
    Answer: Custom audiences allow advertisers to target specific audiences by combining interests, demographics, and behavior data.

30. What are auction insights in Google Ads?
    Answer: Auction insights provide information about your competitors’ performance in the same auctions, helping refine your strategy.

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