Advance Digital Marketing Premium Course

• What is WordPress
• What is CMS
• Need for CMS
• Wordpress CMS vs Other CMS

• Installing Wordpress
• Create Database
• Wordpress Admin Overview

• Installing theme
• theme settings
• upload files in media
• changing logo and favicons
• theme options

• Pages vs Posts
• Create Category for Post
• Add posts
• featured image in post
• Add Pages
• Static front pages
• blog page

• Widget Overview
• Add Content in Widget
• Menu Overview
• Setup menu in the website
• dropdown menus

• Why Wordpress Users
• Role of Wordpress Users
• Subscriber Role
• Editor Role
• Author Role
• Admin Role

• Plugin Installation
• Contact form
• Image Gallery Plugin
• Testimonials Plugin
• Accordion Plugin
• Many more...

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

• How to use Canva For Beginners - Complete Canva Introduction
• CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
• Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
• Design with Canva p Make Quotes & Motivation Posts in Canva
• How to Make Logo in Canva?
• How to Design Instagram Post with Canva?
• Create a YouTube Channel Art with Canva
• How to Create Drip Effect with Canva
• Amazing Canva Fonts For Your Designs
• Find Color Palettes and Font Combinations
• Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Events
• Facebook to Instagram Page Link
• Facebook to whatsapp link
• Facebook story
• Facebook Real

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook Ads

• Campaign Name
• Buying Type
• Campaign Objective
• Awareness
• Consideration
• Conversion
• Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post
• Budget & Schedule

Meta Business Suite

• Create Post on Facebook and Instagram
• Create Story on Facebook and Instagram
• Create Reels on Facebook and Instagram
• Upload Videos on Facebook and Instagram
• Go Live
• Creating and Managing Reels or Video Playlist
• Editing and Deleting Facebook and Instagram Contents
• Insights

Facebook Monetization

• Stars
• In-Stream Ads
• In-stream ads for Live
• Bonuses

Lead Form Creation

• Create a Lead Form for the Lead Generation Campaign
• Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

• Creating a Business Manager Account
• Create Facebook Ads Account
• Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
• Connecting Apps in Business Manager
• Facebook Pixel Integration
• Verify Domains
• CRM Integration for Leads
• Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
• Business Manager Access

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Community

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

• Awareness
• Consideration
• Conversion

Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

• Facebook
• Instagram
• Audience Network

Google Business Profile

• Business Listing
• Creating a Strong Profile
• Create a Business Page
• community
• followers etc..

Instagram

• Create Instagram Personal Account
• Create Instagram Professional Account
• Create Instagram Creator Account
• Connect Insta to Facebook
• Insta Post, Reels and Story Creation
• Insta Post Boost
• Insta Account Monetization

LinkedIn

• Personal Account Creation
• Make Profile Strong
• Creation of  Page for business, brand, popularity
• How to write an Article on LinkedIn
• Group Creation and Promotion
• How to get followers

Twitter

• Create a strong Twitter Personal or Business Page
• Tweets in Twitter
• Advantages of Tweets for Branding
• use of # tag
• use of @ tag and its importance
• How to Increase followers

Youtube

• Create a Profile on Youtube
• Create Chanel on youtube
• Customize Your Chanel
• Creations of Playlists in You Tube
• Dashboard
• Section
• Setting
• How to post the video on Public and Private
• How to Solve Copyright Issues
• Analytics
• Youtube Ads
• How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

• Facebook Marketing
• LinkedIn account Setup and Advertising
• Twitter account Setup and Advertising

Module III

• Reporting

Course Content:

E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

• Sign up for Mailchimp & Choosing a Plan
• Mailchimp Audiences
• Groups, Segments, and Tags in Mailchimp
• Email Content
• Choosing an Email Template
• Editing Email Template
• Best Email Subject Lines
• Lead Capture Forms and Mailchimp Integrations to Website
• Mailchimp Campaigns
• Mailchimp Automations
• Lead Generation Services & Types of Leads
• Mailchimp Reporting

Boosting Your Email Marketing

Affiliate Marketing Course Contents:

• Introduction
• What Is Affiliate Marketing?
• Becoming a Merchant
• How to Become an Affiliate?
• Managing an Affiliate Program
• Affiliate Marketing Compensation Models
• Affiliate Networks
• Affiliate Marketing and Online Marketing
• Affiliate Marketing through Blog
• Affiliate Marketing through YouTube Channel
• Affiliate Marketing through Social Media

Amazon Affiliate Marketing

• Requirements of Amazon Affiliate Program
• Approval of Amazon Affiliate Program
• Setup of Amazon Affiliate Account
• Products Advertisement through Website, YouTube or Social Media
• Earning through Amazon Affiliate

Flipkart Affiliate Marketing

• Requirements of Flipkart Affiliate Program
• Approval of Flipkart Affiliate Program
• Setup of Flipkart Affiliate Account
• Products Advertisement through Website, YouTube or Social Media
• Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices