Advance Digital Marketing Premium

Training Mode Regular Fastrack Crash
Classroom | Online 3 Months

(M,W,F or T,T,S Class)

(3 Class in a week)

2 Months

(Monday to Friday Class)

(5 Class in a week)

1 Month

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

The Advance Digital Marketing Premium Course at Next G Classes is an all-encompassing program designed for individuals aiming to master the diverse facets of digital marketing. This extensive course is segmented into six comprehensive modules, each focusing on critical areas of expertise necessary for a successful career in digital marketing.

Module 1: Participants begin with a deep dive into WordPress, one of the most popular content management systems. This module covers everything from setting up a WordPress site to customizing themes and plugins. Students learn to develop and manage professional websites efficiently, leveraging PHP CMS to create dynamic and user-friendly web platforms.

Module 2: The second module focuses on Search Engine Optimization (SEO), both on-page and off-page. Participants gain a thorough understanding of SEO principles, including keyword research, meta tags, and content optimization for on-page SEO. For off-page SEO, they explore link-building strategies, social bookmarking, and other techniques to improve website ranking and visibility on search engines.

Module 3: This module delves into advanced digital advertising strategies. Participants learn the intricacies of creating and managing campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. The curriculum includes an Advanced Google Ads Course and SMO Ads Expert Course, providing in-depth knowledge of pay-per-click (PPC) advertising, targeting, and analytics.

Module 4: The fourth module covers Social Media Optimization (SMO), teaching participants how to enhance their online presence through strategic social media practices. The SMO Expert segment of this module equips students with the skills to optimize content, engage audiences, and leverage social media platforms for brand building and customer interaction.

Module 5: In this module, participants explore the fundamentals and advanced techniques of email marketing. They learn how to create compelling email campaigns, segment email lists, and utilize automation tools to drive engagement and conversions. The module emphasizes best practices for maintaining deliverability and compliance with regulations.

Module 6: The final module introduces participants to affiliate marketing, a powerful strategy for driving sales and generating revenue. Students learn how to set up and manage affiliate programs, select the right affiliates, and optimize campaigns for maximum profitability. This module provides a comprehensive understanding of the affiliate marketing ecosystem and effective techniques for success.

Throughout the Advance Digital Marketing Premium Course at Next G Classes, a blend of theoretical insights and practical applications ensures that participants gain hands-on experience. By the end of the course, graduates are well-equipped with the skills and knowledge to excel in various digital marketing roles, making them valuable assets to any organization looking to enhance its online presence and drive business growth.

WHO CAN JOIN Advance Digital Marketing Premium
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Module-1 WEBSITE DEVELOPMENT THROUGH PHP CMS WORDPRESS

INTRODUCTION TO WORDPRESS
  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
WORDPRESS SETUP ON LOCAL SERVER
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
WORKING WITH THEMES/MEDIA IN WORDPRESS
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
WORDPRESS PAGES & POSTS
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
WORDPRESS WIDGETS & MENUS
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
WORDPRESS USERS
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
WORDPRESS PLUGINS
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...

Module-2 SEO ON PAGE AND OFF PAGE COMPLETE KNOWLEDGE

ON Page SEO

SEO Introduction

  • What is SEO?
  • What is Search Engine, Browser and Website?
  • How Search Engines Work?
  • Major search engines
  • Why does my website need SEO?

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • HTML Heading Tags
  • HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
  • How to Create SEO Friendly Websites?

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Keyword Analysis

  • Role of Keywords in SEO
  • Keyword Types
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Long Tail Keywords
  • Keyword Density
  • How to calculate keyword density
  • Keywords Research Tools

Phases in SEO

  • Pre site activity
  • On page activity (ON Page SEO)
  • Post site activity
  • Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description Optimization
  • Keywords
  • Author
  • Meta Robots
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Website Speed Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 404 Page Not Found Error
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility 

Other Factors of ON Page SEO

  • Others important code in head section
  • Schema implementation
  • Google Algorithms (Google Panda, Google Penguin, Hummingbird)
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number
  • Tools used to optimize On Page

SEO Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Business Profile 

OFF Page SEO

  • OFF Page SEO Introduction
  • What is Backlink?
  • What is Anchor Text?
  • Why Link building is important for SEO?
  • What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

OFF Page Activities / Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT & PDF Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

OFF Page SEO Other Activities

  • Keyword Ranking Monitoring
  • Update Website Duplicate Content
  • Page Removal Tool
  • Remove Penalised Backlinks
  • Website Performance Report Creation

Uses of AI in SEO

  • Content Creation through AI
  • Graphic Creation through AI

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)


Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Events
  • Facebook to Instagram Page Link
  • Facebook to whatsapp link
  • Facebook story
  • Facebook Real

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience


Facebook Ads

  • Campaign Name
  • Buying Type
  • Campaign Objective
  • Awareness
  • Consideration
  • Conversion
  • Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post
  • Budget & Schedule

Meta Business Suite

  • Create Post on Facebook and Instagram
  • Create Story on Facebook and Instagram
  • Create Reels on Facebook and Instagram
  • Upload Videos on Facebook and Instagram
  • Go Live
  • Creating and Managing Reels or Video Playlist
  • Editing and Deleting Facebook and Instagram Contents
  • Insights

Facebook Monetization

  • Stars
  • In-Stream Ads
  • In-stream ads for Live
  • Bonuses

Lead Form Creation

  • Create a Lead Form for the Lead Generation Campaign
  • Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

  • Creating a Business Manager Account
  • Create Facebook Ads Account
  • Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
  • Connecting Apps in Business Manager
  • Facebook Pixel Integration
  • Verify Domains
  • CRM Integration for Leads
  • Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
  • Business Manager Access

Module-4 SOCIAL MEDIA OPTIMIZATION COMPLETE CONCEPTS

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Business Profile

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

Instagram

  • Create Instagram Personal Account
  • Create Instagram Professional Account
  • Create Instagram Creator Account
  • Connect Insta to Facebook
  • Insta Post, Reels and Story Creation
  • Insta Post Boost
  • Insta Account Monetization

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Module-5 E-MAIL MARKETING

Course Content:

E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

  • Sign up for Mailchimp & Choosing a Plan
  • Mailchimp Audiences
  • Groups, Segments, and Tags in Mailchimp
  • Email Content
  • Choosing an Email Template
  • Editing Email Template
  • Best Email Subject Lines
  • Lead Capture Forms and Mailchimp Integrations to Website
  • Mailchimp Campaigns
  • Mailchimp Automations
  • Lead Generation Services & Types of Leads
  • Mailchimp Reporting

Boosting Your Email Marketing

Module-6 AFFILIATE MARKETING

Affiliate Marketing Course Contents:

  • Introduction
  • What Is Affiliate Marketing?
  • Becoming a Merchant
  • How to Become an Affiliate?
  • Managing an Affiliate Program
  • Affiliate Marketing Compensation Models
  • Affiliate Networks
  • Affiliate Marketing and Online Marketing
  • Affiliate Marketing through Blog
  • Affiliate Marketing through YouTube Channel
  • Affiliate Marketing through Social Media

Amazon Affiliate Marketing

  • Requirements of Amazon Affiliate Program
  • Approval of Amazon Affiliate Program
  • Setup of Amazon Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Amazon Affiliate

Flipkart Affiliate Marketing

  • Requirements of Flipkart Affiliate Program
  • Approval of Flipkart Affiliate Program
  • Setup of Flipkart Affiliate Account
  • Products Advertisement through Website, YouTube or Social Media
  • Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

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Course Feedback

jyoti-anand-digital-marketing-expert

I m learning Digital Marketing course from NEXT G CLASSES.All team members is very experienced in his own stream,I am glad to join this institute.If someone searching a digital marketing course, then I would recommend you NEXT G CLASSES .

- Jyoti Anand

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KEY FEATURES OF COURSES

Enjoy a free demo session in both classroom and online with live instructor with us before join any course. This helps you to understand our instructor and the atmosphere of our institute. To attend a demo session just give us call or fill enquiry from or email us on: [email protected].
We at Next-G Classes enables you to pay your course fees in Installments through a simple and Hassle free process. You can discuss your installments at the time of registration and pursue your dreams. Our installments process is totally interest free, we don’t charge any extra charge for same.
We always believe on quality training that’s why we have put limited batch size. Because we often feel that some students prefer small batch size. Our limited batch size provides personal attention, better results, enhance learning, focus on learning and many more also.
Our Instructors are highly professional. All our instructors are passionate about delivering student achievement and learning outcomes. Next-G classes is one of few institutes in all across country that’s aim is to provide high quality learning experience.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.

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