Internet Marketing Expert

Training Mode Regular Fastrack Crash
Classroom | Online 4 Months

(M,W,F or T,T,S Class)

(3 Class in a week)

2 Months

(Monday to Friday Class)

(5 Class in a week)

30 Days

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

Internet Marketing Expert at Next-G Classes is a 4 months Course. This course is designed for those students or working professional who are interested to learn Word press website Development, and Digital Marketing in Depth. This Course covers all the concepts of word press website development and Digital marketing.

In this course Module 1, starts from the concepts of Word press website development where we teach the concepts of website develop using word press. Learning word press help you to understand about different types of website like: informative website, blogging website, business website, ecommerce website etc. In this module we also discuss all-important SEO plugins, which are useful for promoting website on search engines.

After completing the Module 2 we starts to teach all important topics which is Digital Marketing. In This Module we deeply teach all important term covers within the Digital marketing like: SEO, SMO, GOOGLE ADS, AFFLIATE MARKETING, ORM, EMAIL MARKETING, AI, ETC. All these Topics point will teach carefully in terms of theoretical and practical.

After completing the Module 3, we now teach another important concepts of Domain, Hosting, business email, ORM, interviews questions and answers preparations. Apart from all these topics we also discuss about all important SEO tools which are free and paid. This modules help you to understand what is domain? Which types of domain will be good for you or your business? What is hosting and how we do hosting?

WHO CAN JOIN Internet Marketing Expert
  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Module-1 Graphic & Video Editing Concepts

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva
  • How to Choose the Right Brand Fonts & Color Templates For Your Design
  • Create YouTube Thumbnail with Canva.

Module-2 Digital Marketing Concepts - SEO | SMO | Tools | AdSense

ON Page SEO

SEO Introduction

  • What is SEO?
  • What is Search Engine, Browser and Website?
  • How Search Engines Work?
  • Major search engines
  • Why does my website need SEO?

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • HTML Heading Tags
  • HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
  • How to Create SEO Friendly Websites?

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Keyword Analysis

  • Role of Keywords in SEO
  • Keyword Types
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Long Tail Keywords
  • Keyword Density
  • How to calculate keyword density
  • Keywords Research Tools

Phases in SEO

  • Pre site activity
  • On page activity (ON Page SEO)
  • Post site activity
  • Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description Optimization
  • Keywords
  • Author
  • Meta Robots
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Website Speed Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 404 Page Not Found Error
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility 

Other Factors of ON Page SEO

  • Others important code in head section
  • Schema implementation
  • Google Algorithms (Google Panda, Google Penguin, Hummingbird)
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number
  • Tools used to optimize On Page

SEO Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Business Profile 

OFF Page SEO

  • OFF Page SEO Introduction
  • What is Backlink?
  • What is Anchor Text?
  • Why Link building is important for SEO?
  • What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

OFF Page Activities / Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT & PDF Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

OFF Page SEO Other Activities

  • Keyword Ranking Monitoring
  • Update Website Duplicate Content
  • Page Removal Tool
  • Remove Penalised Backlinks
  • Website Performance Report Creation

Uses of AI in SEO

  • Content Creation through AI
  • Graphic Creation through AI

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Business Profile

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

Instagram

  • Create Instagram Personal Account
  • Create Instagram Professional Account
  • Create Instagram Creator Account
  • Connect Insta to Facebook
  • Insta Post, Reels and Story Creation
  • Insta Post Boost
  • Insta Account Monetization

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in You Tube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)


Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Canva Training

  • How to use Canva For Beginners - Complete Canva Introduction
  • CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
  • Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
  • Design with Canva p Make Quotes & Motivation Posts in Canva
  • How to Make Logo in Canva?
  • How to Design Instagram Post with Canva?
  • Create a YouTube Channel Art with Canva
  • How to Create Drip Effect with Canva
  • Amazing Canva Fonts For Your Designs
  • Find Color Palettes and Font Combinations
  • Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Events
  • Facebook to Instagram Page Link
  • Facebook to whatsapp link
  • Facebook story
  • Facebook Real

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience


Facebook Ads

  • Campaign Name
  • Buying Type
  • Campaign Objective
  • Awareness
  • Consideration
  • Conversion
  • Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post
  • Budget & Schedule

Meta Business Suite

  • Create Post on Facebook and Instagram
  • Create Story on Facebook and Instagram
  • Create Reels on Facebook and Instagram
  • Upload Videos on Facebook and Instagram
  • Go Live
  • Creating and Managing Reels or Video Playlist
  • Editing and Deleting Facebook and Instagram Contents
  • Insights

Facebook Monetization

  • Stars
  • In-Stream Ads
  • In-stream ads for Live
  • Bonuses

Lead Form Creation

  • Create a Lead Form for the Lead Generation Campaign
  • Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

  • Creating a Business Manager Account
  • Create Facebook Ads Account
  • Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
  • Connecting Apps in Business Manager
  • Facebook Pixel Integration
  • Verify Domains
  • CRM Integration for Leads
  • Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
  • Business Manager Access

Module-4 Informative, Blogging, Business , Travel, Other Websites Development

INTRODUCTION TO WORDPRESS
  • What is WordPress
  • What is CMS
  • Need for CMS
  • Wordpress CMS vs Other CMS
WORDPRESS SETUP ON LOCAL SERVER
  • Installing Wordpress
  • Create Database
  • Wordpress Admin Overview
WORKING WITH THEMES/MEDIA IN WORDPRESS
  • Installing theme
  • theme settings
  • upload files in media
  • changing logo and favicons
  • theme options
WORDPRESS PAGES & POSTS
  • Pages vs Posts
  • Create Category for Post
  • Add posts
  • featured image in post
  • Add Pages
  • Static front pages
  • blog page
WORDPRESS WIDGETS & MENUS
  • Widget Overview
  • Add Content in Widget
  • Menu Overview
  • Setup menu in the website
  • dropdown menus
WORDPRESS USERS
  • Why Wordpress Users
  • Role of Wordpress Users
  • Subscriber Role
  • Editor Role
  • Author Role
  • Admin Role
WORDPRESS PLUGINS
  • Plugin Installation
  • Contact form
  • Image Gallery Plugin
  • Testimonials Plugin
  • Accordion Plugin
  • Many more...

Module-5 YouTube Marketing

Course Outcomes:

Create Quality Videos

  • Video Marketing Introduction
  • Video Sizes and Quality
  • Type of YouTube Videos
  • YouTube Short Videos
  • YouTube SD, HD, 4K Videos
  • What is explainer Video?
  • Basic PC Requirements to Create Videos through Software
  • Create quality videos using Adobe Premiere Pro
  • How to create engaging video?
  • Compress Video Size

Videos Thumbnails

  • Create HD Thumbnail for your Video
  • Good Video Thumbnails Requirements
  • Create Video Thumbnails from Canva
  • Good Video Thumbnail’s Tips

Create YouTube Channel

  • Choosing Right Niche for your YouTube Channel
  • Create YouTube channel
  • Create custom YouTube channel URL and YouTube Handle
  • YouTube Channel and YouTube Studio Settings
    • General Settings
    • Channel Settings
    • Upload defaults
    • Permissions
    • Community
    • Creator demographics
    • Customize YouTube Channel
      • Video spotlight
      • Channel trailer
      • Featured sections
      • Channel Logo
      • Channel Banner image
      • Video watermark
      • Channel Description
      • Add Social Links
      • Add Email id


YouTube Video Upload

  • Upload Video
  • Using Proper Title, Description, Hashtags and Tags
  • Other Video Elements
  • How to make video private, public and Unlisted
  • Adding End Screen, Subscriber button and Cards
  • Creating Playlist

YouTube Channel and Video SEO

  • YouTube Channel Description
  • Default Upload Title, Description and Tags
  • How to gain organic Subscribers
  • How to Gain organic Views

YouTube Channel Monetization

  • YouTube Monetization Eligibility
  • Create AdSense Account
  • Monetize YouTube Channel and Earn Money through YouTube Channel

How to boost your YouTube Earning?

  • Best Practices to boost YouTube Earning

Module-6 Email Marketing and Affiliate Marketing

Course Content:

E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

  • Sign up for Mailchimp & Choosing a Plan
  • Mailchimp Audiences
  • Groups, Segments, and Tags in Mailchimp
  • Email Content
  • Choosing an Email Template
  • Editing Email Template
  • Best Email Subject Lines
  • Lead Capture Forms and Mailchimp Integrations to Website
  • Mailchimp Campaigns
  • Mailchimp Automations
  • Lead Generation Services & Types of Leads
  • Mailchimp Reporting

Boosting Your Email Marketing

Key Features of Advance Digital Marketing Course:

  • Available online and offline mode
  • Classes are available in weekdays , alternative days and weekend Based
  • Industry Expert Trainers
  • Latest Technology based training
  • Unlimited Practice Session
  • Domain and Hosting’s
  • Business Email Configuration and Setup
  • Important SEO Tools
  • Tips to Rank Keywords
  • GMB Management and Promotion
  • Live Project
  • Interview Questions and answers
  • Placement Assistance

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KEY FEATURES OF COURSES

Enjoy a free demo session in both classroom and online with live instructor with us before join any course. This helps you to understand our instructor and the atmosphere of our institute. To attend a demo session just give us call or fill enquiry from or email us on: [email protected].
We at Next-G Classes enables you to pay your course fees in Installments through a simple and Hassle free process. You can discuss your installments at the time of registration and pursue your dreams. Our installments process is totally interest free, we don’t charge any extra charge for same.
We always believe on quality training that’s why we have put limited batch size. Because we often feel that some students prefer small batch size. Our limited batch size provides personal attention, better results, enhance learning, focus on learning and many more also.
Our Instructors are highly professional. All our instructors are passionate about delivering student achievement and learning outcomes. Next-G classes is one of few institutes in all across country that’s aim is to provide high quality learning experience.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.

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