Internet Marketing Institute in Delhi | Learn Advance Internet Marketing Course

Internet Marketing Expert

Training Mode	Regular	Fastrack	Crash
Classroom \| Online	4 Months (M,W,F or T,T,S Class) (3 Class in a week)	2 Months (Monday to Friday Class) (5 Class in a week)	30 Days (Monday to Friday Class) (5 Class in a week 1:30 hour duration)

Internet Marketing Expert at Next-G Classes is a 4 months Course. This course is designed for those students or working professional who are interested to learn Word press website Development, and Digital Marketing in Depth. This Course covers all the concepts of word press website development and Digital marketing.

In this course Module 1, starts from the concepts of Word press website development where we teach the concepts of website develop using word press. Learning word press help you to understand about different types of website like: informative website, blogging website, business website, ecommerce website etc. In this module we also discuss all-important SEO plugins, which are useful for promoting website on search engines.

After completing the Module 2 we starts to teach all important topics which is Digital Marketing. In This Module we deeply teach all important term covers within the Digital marketing like: SEO, SMO, GOOGLE ADS, AFFLIATE MARKETING, ORM, EMAIL MARKETING, AI, ETC. All these Topics point will teach carefully in terms of theoretical and practical.

After completing the Module 3, we now teach another important concepts of Domain, Hosting, business email, ORM, interviews questions and answers preparations. Apart from all these topics we also discuss about all important SEO tools which are free and paid. This modules help you to understand what is domain? Which types of domain will be good for you or your business? What is hosting and how we do hosting?

WHO CAN JOIN Internet Marketing Expert

10th, 12th or Equivalent
BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
Diploma Candidates

Module-1 Graphic & Video Editing Concepts

Adobe Photoshop

Module 1: Introduction to Photoshop

Raster And Vector
Set Image Size, Unit, Resolution & Color Mode
Color Profile
Photoshop Overview

Module 2: Selection

Module 3: Crop & Select Color

Module 4: Image Editing Tools & Color Correction

Module 5: Brush Tools

Module 6: Color

Fill Color In Selection
Pattern
Gradient
Paint
Bucket

Module 7: Create Path

Use Pen
Freeform Pen Tool
Add Anchor Point
Convert Point

Module 8: Text

Module 9: Create Shape

Module 10: Work Mask

Clipping Mask
Layer Mask
Type Mask
Vector Mask
Quick Mask

Module 11: Layer Style

Module 12: Practice Work

Create Banner
Poster
Mobile App UI
Website UI (Responsive)
Social Media Post

Module 13: Filter

Module 14: 3D

Module 15: Use Adv. Option

Action
Animation
Create GIF File

Module 16: Export File In

Module-2 Digital Marketing Concepts - SEO | SMO | Tools | AdSense

SEO

ON Page SEO

SEO Introduction

What is SEO?
What is Search Engine, Browser and Website?
How Search Engines Work?
Major search engines
Why does my website need SEO?

Use of HTML in SEO

What is HTML?
HTML Tags
HTML Heading Tags
HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
How to Create SEO Friendly Websites?

Techniques for SEO

White Hat SEO
Black Hat SEO
Gray Hat SEO

Keyword Analysis

Phases in SEO

Pre site activity
On page activity (ON Page SEO)
Post site activity
Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist

Other Factors of ON Page SEO

Others important code in head section
Schema implementation
Google Algorithms (Google Panda, Google Penguin, Hummingbird)
Work according to search engine algorithm
Indexing of pages in SERP
Quick rank tricks and technique
Content Change
Business Address and Telephone Number
Tools used to optimize On Page

SEO Tools

Google Analytics
Google Search Console
Google Tag Manager
Google Business Profile

OFF Page SEO

OFF Page SEO Introduction
What is Backlink?
What is Anchor Text?
Why Link building is important for SEO?
What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

Inbound Links/ Incoming Links
Outbound Links/ External Links
Internal Links

OFF Page Activities / Techniques for Link building

OFF Page SEO Other Activities

Keyword Ranking Monitoring
Update Website Duplicate Content
Page Removal Tool
Remove Penalised Backlinks
Website Performance Report Creation

Uses of AI in SEO

Content Creation through AI
Graphic Creation through AI

SMO Expert

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

Awareness
Consideration
Conversion

Ad Set

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

Facebook
Instagram
Audience Network

Optimization & Delivery

Google Business Profile

Business Listing
Creating a Strong Profile
Create a Business Page
community
followers etc..

Instagram

LinkedIn

Personal Account Creation
Make Profile Strong
Creation of Page for business, brand, popularity
How to write an Article on LinkedIn
Group Creation and Promotion
How to get followers

Twitter

Create a strong Twitter Personal or Business Page
Tweets in Twitter
Advantages of Tweets for Branding
use of # tag
use of @ tag and its importance
How to Increase followers

Youtube

Create a Profile on Youtube
Create Chanel on youtube
Customize Your Chanel
Creations of Playlists in You Tube
Dashboard
Section
Setting
How to post the video on Public and Private
How to Solve Copyright Issues
Analytics
Youtube Ads
How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

Facebook Marketing
LinkedIn account Setup and Advertising
Twitter account Setup and Advertising

Module III

Reporting

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Advanced Google Ads Course

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

SMO Ads Expert Course

Canva Training

How to use Canva For Beginners - Complete Canva Introduction
CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
Design with Canva p Make Quotes & Motivation Posts in Canva
How to Make Logo in Canva?
How to Design Instagram Post with Canva?
Create a YouTube Channel Art with Canva
How to Create Drip Effect with Canva
Amazing Canva Fonts For Your Designs
Find Color Palettes and Font Combinations
Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post
Budget & Schedule

Meta Business Suite

Create Post on Facebook and Instagram
Create Story on Facebook and Instagram
Create Reels on Facebook and Instagram
Upload Videos on Facebook and Instagram
Go Live
Creating and Managing Reels or Video Playlist
Editing and Deleting Facebook and Instagram Contents
Insights

Facebook Monetization

Stars
In-Stream Ads
In-stream ads for Live
Bonuses

Lead Form Creation

Create a Lead Form for the Lead Generation Campaign
Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

Creating a Business Manager Account
Create Facebook Ads Account
Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
Connecting Apps in Business Manager
Facebook Pixel Integration
Verify Domains
CRM Integration for Leads
Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
Business Manager Access

Module-4 Informative, Blogging, Business , Travel, Other Websites Development

HTML5 & CSS3

INTRODUCTION TO HTML

WORKING WITH BASIC TAGS

ANCHORS AND HYPERLINKS

WORKING WITH LISTS

Ordred List
Unordred List
Definition List
Nested List
List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

Google Map Insertion in Webpage
Youtube Video Insertion in Webpage

WORKING WITH TABLES

Creating Tables on a Web Page
Altering Tables and Spanning Rows & Columns
Placing Images & Graphics into Tables
Aligning Text & Graphics in Tables
Adding a Background Color

WORKING WITH HTML FORM

HTML Input tags
HTML Input Attributes
Setting up form
Form attributes
Submit and Reset Button

HTML5 SEMANTIC TAGS

header and footer tag
section tag
figure and figcaption
nav and aside tag

HTML5 AUDIO & VIDEO

Audio Tag
Video Tag

HTML5 API'S

Drag & Drop
Local Storage
Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

WORKING WITH BASIC CSS PROPERTIES

WORKING WITH WEB LAYOUTS

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

WORKING WITH TEXT PROPERTIES

WORKING WITH ICONS & FONTS

Use of Font Awesome
Use of Flat Icons
Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

WORKING WITH BORDER AND SHADOW

Border
Border Image
Rounded Corner
Box Shadow
Text Shadow

WORKING WITH OUTLINE AND UI

Outline
Outline Offset
Resize

WORKING WITH IMAGE STRETCHING PROBLEM

Object Fit : Fill
Object Fit : Contain
Object Fit : Cover

WORKING WITH HTML FORM & CSS

WORKING WITH 2D & 3D TRANSFORMS

translate
rotate
skew
scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

Hover Effects
Transitions
Animations
Creating Web Ads Using Animation

Wordpress

INTRODUCTION TO WORDPRESS

What is WordPress
What is CMS
Need for CMS
Wordpress CMS vs Other CMS

WORDPRESS SETUP ON LOCAL SERVER

Installing Wordpress
Create Database
Wordpress Admin Overview

WORKING WITH THEMES/MEDIA IN WORDPRESS

Installing theme
theme settings
upload files in media
changing logo and favicons
theme options

WORDPRESS PAGES & POSTS

WORDPRESS WIDGETS & MENUS

Widget Overview
Add Content in Widget
Menu Overview
Setup menu in the website
dropdown menus

WORDPRESS USERS

WORDPRESS PLUGINS

Module-5 Email Marketing and Affiliate Marketing

Email Marketing

Course Content:

E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

Sign up for Mailchimp & Choosing a Plan
Mailchimp Audiences
Groups, Segments, and Tags in Mailchimp
Email Content
Choosing an Email Template
Editing Email Template
Best Email Subject Lines
Lead Capture Forms and Mailchimp Integrations to Website
Mailchimp Campaigns
Mailchimp Automations
Lead Generation Services & Types of Leads
Mailchimp Reporting

Boosting Your Email Marketing

Key Features of Advance Digital Marketing Course:

Available online and offline mode
Classes are available in weekdays , alternative days and weekend Based
Industry Expert Trainers
Latest Technology based training
Unlimited Practice Session
Domain and Hosting’s
Business Email Configuration and Setup
Important SEO Tools
Tips to Rank Keywords
GMB Management and Promotion
Live Project
Interview Questions and answers
Placement Assistance

Contact Us

Course Feedback

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Student Projects

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KEY FEATURES OF COURSES

Free Demo Session

Enjoy a free demo session in both classroom and online with live instructor with us before join any course. This helps you to understand our instructor and the atmosphere of our institute. To attend a demo session just give us call or fill enquiry from or email us on: [email protected].

Pay fees in Installments

We at Next-G Classes enables you to pay your course fees in Installments through a simple and Hassle free process. You can discuss your installments at the time of registration and pursue your dreams. Our installments process is totally interest free, we don’t charge any extra charge for same.

Limited Batch Size

We always believe on quality training that’s why we have put limited batch size. Because we often feel that some students prefer small batch size. Our limited batch size provides personal attention, better results, enhance learning, focus on learning and many more also.

Highly Professional Faculty

Our Instructors are highly professional. All our instructors are passionate about delivering student achievement and learning outcomes. Next-G classes is one of few institutes in all across country that’s aim is to provide high quality learning experience.

1 Year Free Class Retake

One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.