| Training Mode | Regular | Fastrack | Crash |
|---|---|---|---|
| Classroom | Online | 6 Months (M,W,F or T,T,S Class) (3 Class in a week) |
3 Months (Monday to Friday Class) (5 Class in a week) |
2 Months (Monday to Friday Class) (5 Class in a week 1:30 hour duration) |
Now a days the Term “Digital marketing “attract almost every persons. Because in last one decades growth of internet within the peoples across all over country, providing a good opportunity to utilize digital marketing concepts and grow business, services, products popularity within the peoples. Keeping all this mind we have designed an Advance Digital Marketing Course. This course designed under guidance of our Digital Marketing Expert trainer who have more than 12+ years’ Experience in Digital Marketing as well as IT Industry.
This Courses covers all the concepts of digital marking as well as in this course we also teach the concepts of graphic design, website design and word press. In digital marketing we starts from the concepts of SEO (Search Engine optimization), where we covers on page optimization and off Page optimization from very basic to advance level. Then step by step we covers all the more concepts which are SMO, GOOGLE ADS, Social Media Ads, Affiliate Marketing, Tools, Algorithms, Live Projects, Interview Questions and answers.
Our trainers and managements fully aware about today IT industry and digital agency demands. Keeping all this in mind we have also included some important topics like, graphic design, website development using word press and website design using HTML AND CSS. Which are related to digital marketing. So within our advance digital marketing course we have also included graphic design in which you learn graphic design concepts. In which we teach poster, banner, info graphics, editing, color correction, using adobe Photoshop. In website development using word press and website design using HTML and CSS, we will teach website development using word press where we will teach to create informative, blog, business website and in HTML AND CSS we will teach to create static website.
Module 1: Introduction to Photoshop
Module 2: Selection
Module 3: Crop & Select Color
Module 4: Image Editing Tools & Color Correction
Module 5: Brush Tools
Module 6: Color
Module 7: Create Path
Module 8: Text
Module 9: Create Shape
Module 10: Work Mask
Module 11: Layer Style
Module 12: Practice Work
Module 13: Filter
Module 14: 3D
Module 15: Use Adv. Option
Module 16: Export File In
ON Page SEO
SEO Introduction
Use of HTML in SEO
Techniques for SEO
Keyword Analysis
Phases in SEO
On Page SEO Introduction
On-Page SEO Checklist
Other Factors of ON Page SEO
SEO Tools
OFF Page SEO
Type of Backlink in SEO?
OFF Page Activities / Techniques for Link building
OFF Page SEO Other Activities
Uses of AI in SEO
What is Digital Marketing
Difference between SMO & SMM
Importance of Social Media for Businesses
Organic vs Paid Marketing
Social Media Platforms Overview
Facebook Profile vs Page vs Group
Instagram Business Account Setup
LinkedIn Profile & Company Page
YouTube Channel Optimization
Twitter (X) Basics
Pinterest & Snapchat Overview
Creating Business Pages (Step-by-step)
Bio, Username & Profile Optimization
Cover Photo & Brand Identity
CTA Button Setup
Page Roles & Permissions
What is Content Marketing
Types of Content:
Educational
Promotional
Engagement
Reels & Shorts
Content Calendar Creation
Hashtag Research & Strategy
Caption Writing Techniques
Canva for Social Media Creatives
Post Design Best Practices
Reel & Short Video Ideas
Video Editing Basics (Mobile + Desktop)
Brand Color & Font Consistency
Audience Targeting (Organic)
Engagement Strategies
Algorithm Understanding (FB & IG)
Reel & Story Growth Hacks
Community Management
Facebook Insights
Instagram Insights
Reach, Engagement & Impression
Best Time to Post
Competitor Analysis
Local Business SMO
E-commerce SMO
Service-Based Business
Influencer & Personal Branding
Social Media Do’s & Don’ts
What are Meta Ads
How Meta Ads Work
Facebook Ads vs Google Ads
Paid Ads Funnel Overview
Meta Business Suite Overview
Creating Business Manager Account
Page & Ad Account Setup
Payment Method Configuration
Pixel & Domain Setup
User Access Management
Campaign → Ad Set → Ad
Understanding Objectives:
Awareness
Traffic
Engagement
Leads
Sales
App Promotion
Choosing the Right Objective
Core Audience Targeting
Custom Audience:
Website Visitors
Instagram Engagers
Customer List
Lookalike Audience
Interest & Behavior Targeting
Location-Based Targeting
Image Ads vs Video Ads
Carousel Ads
Reel Ads & Story Ads
Ad Copy Writing Formula (AIDA)
Headline, Primary Text & CTA
Creative Testing Techniques
Daily vs Lifetime Budget
Bid Strategy Explained
Cost Per Result Optimization
Scaling Ads Safely
Ad Scheduling
Lead Ads Setup (Instant Forms)
Form Types & Questions
CRM Integration
Lead Quality Improvement
Follow-up Strategy
Traffic Ads Setup
Conversion Tracking
Meta Pixel Installation
Event Setup (Purchase, Add to Cart)
Funnel-Based Campaigns
Product Catalog Setup
Dynamic Product Ads
Retargeting Campaigns
Abandoned Cart Ads
ROAS Optimization
Reading Ads Manager Reports
A/B Testing
Killing Bad Ads
Scaling Winning Ads
Reducing Cost Per Lead / Sale
Meta Ads Policies
Ad Rejection Reasons
Account Restrictions
How to Appeal Ads
Best Practices to Stay Safe
Real Client Campaign Setup
Local Business Ads
Education Institute Ads
Real Estate / Service Ads
Performance Report Creation
Course Completion Certificate
Live Project Certificate
Interview Preparation
Freelancing Guidance
Agency & Job Support
How to Get Clients (Upwork, Fiverr, Local)
Meta Business Suite
Facebook Ads Manager
Canva
Google Analytics (Basics)
Pixel Helper
Scheduling Tools
Students
Business Owners
Freelancers
Digital Marketers
Working Professionals
Entrepreneurs
Course Content:
E-mail Marketing Introduction
Fundamentals of Email Marketing
How to Build an Email List
Data Protection in Email Marketing
Managing Contacts & Segmentation in Email Marketing
Campaigns & Reporting in Email Marketing
Email Marketing Through Mailchimp:
Boosting Your Email Marketing
Affiliate Marketing Course Contents:
Amazon Affiliate Marketing
Flipkart Affiliate Marketing
Other Websites or Networks Affiliate Program
Affiliate marketing Best Practices
Course Outcomes:
Create Quality Videos
Videos Thumbnails
Create YouTube Channel
YouTube Video Upload
YouTube Channel and Video SEO
YouTube Channel Monetization
How to boost your YouTube Earning?
By the end of this course, students will be able to:
MODULE 1: Website & CMS Basics
MODULE 2: Domain, Hosting & Server Basics
MODULE 3: WordPress Installation & Setup
MODULE 4: WordPress Themes & Customization
MODULE 5: WordPress Pages & Posts
MODULE 6: Plugins & Functionality
MODULE 7: Page Builders (No-Code Website Design)
MODULE 8: Website Design Best Practices
MODULE 9: Introduction to WooCommerce
MODULE 10: WooCommerce Products Management
MODULE 11: WooCommerce Shop Design
MODULE 12: Payments, Shipping & Tax
MODULE 13: Orders & Customers Management
MODULE 14: WordPress SEO
MODULE 15: Website Security & Backup
• Website Security ThreatsCanva Training
FACEBOOK PAGE CREATION AND MARKETING
Facebook Posts
Meta Business Suite
Lead Form Creation
Facebook Business Manager
Facebook Monetization
What Is Perfomance Marketing
Who is this Course for?
Introduction
Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
How to setup daily budget ?
How to Calculate the Initial Daily Budget in the Beginning ?
Understanding the proper Conversion setup (Advance Level )
Understanding Difference between Events and Conversions
Conversion Action/ Goal And Account Level Conversions
Primary and secondary Conversions
Setting up Conversions from Google Ads Based on Thank you Page
Setting up Conversions from Google Ads Based on Ajax Forms
Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level
Setting up Normal/Standard Remarketing Code on Website in Correct Way
Offline Conversions in Google Ads
What are Enhanced Conversions
How to setup Enhanced Conversion for web using GTM
How to setup Enhanced Conversion for leads using GTM
Installing Analytics And Other Tools
Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.
Search Ads Mastery
Understanding the keywords Match type of new Era
Keyword Research and Ad Group theming.
The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)
New Ways of Implementing Negative keywords in Google Ads
URL Parameters and Dynamic URL parameters at advance Level
How to create Remarketing Audiences based on website Visitors
How to use Audiences in Google Ads Search Ads (Targeting and Observation)
How to Use Remarkeing Audience in Search Ads - RLSA
Avoid Fake clicks
Understanding All bidding Strategies for Search Ads [Advanced]
Advanced Concept of Portfolio Bidding Strategies for Better optimization 11:00
Using DSA in Search Ads
All Search based Experiments
Search Term Reports like Experts
Concept of Budget Pacing
Hidden Secret Competitive Metrics
Scaling methods in Google Ads for Search Ads
Campaign Optimization
Display Campaigns
Where to use Display Ads
Bidding Strategies for Different puporses of Display Ads
Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads
Types of Audiences : Other Audiences Explained.
Display Campaign Creatives Mastery
HTML 5 Creatives for Google Display Ads
Display Campaign Optimization
Google's Attribution Masterclass
Google's Attribution Masterclass
Difference Between Conversion and Conversions (Conversions by Time) - Important
Shopping Ads & Performance Max Campaigns
Ecosystem of Google Shopping Ads
How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based Wordpress Website
Sending All the Ecommerce Events along with Dynamic Values from Wocommerce Wordpress website to GA4 using Web GTM
Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail
Setting up a Google Merchant Center Account - Right Way
How to Setup Primary Feed in Google Merchant Center for a Wordpress website
Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.
Master the Product Feed Optimization
Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center
Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?
What are the Audience Signals in PMax Campaigns and How they Should be used
What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.
New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns
How to Structure and setup Standard Shopping Campaigns in the Beginning
What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)
Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store
Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes
Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps
Using DSA in Ecommerce
Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads
Advanced Performance Max Script to Get more insights.
Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools
App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking
How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.
How to create the proper structure for App Install Campaigns.
Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns
Unlocking the Demand Gen Campaigns
Introduction and Best Practices of Google Ads - Demand Gen Campaigns
Youtube Ads Mastery Module
Creating the Youtube based Audiences - by Connecting Youtube Channel to Google Ads Account
What can be the different Tools to check Competitors Youtube Ads
Different Situations to use Infeed Video Ads & Skippable Ads
Skippable Ads - Campaign for keyword based Targeting
Skippable Ads - Campaign for placement based Targeting
How to Create Conversion based YT Campaign for TOF audience + Remarketing Audience to get conversions
Introduction to YT Shorts Ads & How to create those Practically
Super Audience Campaign - Offer based Campaign strategy
How to Use video Analytics and other Video Reports to Optimize Campaigns for better Performance ?
Scripting Masterclass
Google Ads Scripts for the Purpose of Reporting
Manager Account Script for No Impressions & Account Anamoly Detector Script
.webp)
Best learning experience from this institute.I would like to thank Mr Rajesh Sir Who taught me with his experience and made me clear about digital marketing course. I would recommend this institute if anybody want to learn digital marketing.aa
.webp)
I am from Delhi. I have completed here Digital Marketing course from Rajesh sir & Beeru sir. I am able to manage my Website in just 15 days class by rajesh sir. His guidance and support is really great.
Best learning experience from this institute.I would like to thank Mr Rajesh Sir Who taught me with his experience and made me clear about digital marketing course. I would recommend this institute if anybody want to learn digital marketing.aa
I am from Delhi. I have completed here Digital Marketing course from Rajesh sir & Beeru sir. I am able to manage my Website in just 15 days class by rajesh sir. His guidance and support is really great.
I joined Next G Classes 2 months ago, now I have learned almost all concepts of Digital marketing. Here Digital Marketing trainer Mr. Beeru Prasad is well experienced and he taught us in very good manner. I am working on live project with the guidance of Rajesh sir also.
I have joined this institute for an architect course after my diploma in civil engineering..I want to learn DM and revit practically..so l searched online and joined this ok institute after a demo session..it was a great experience to join next g classes.
.png)
Name : Manish Bharti
Course : Web Designer
Project : Mindx
Guided By : Rajesh Sir
Name : Manish Bharti
Course : Web Designer
Project : Light Basket
Guided By : Rajesh Sir
Name : Sakesh Kumar
Course : Web Development
Project : Delhi Hospital
Guided By : Rajesh Sir
Name : Vikash Kumar
Course : Full Stack Developer
Project : PS Health Care
Guided By : Rajesh Sir
Name : Bablu Kumar
Course : Web Developer
Project : Mudra Cash for Gold
Guided By : Rajesh Sir
Name : Manish Bharti
Course : Web Designer
Project : vedicessentials
Guided By : Rajesh Sir
Name : Guddu Kumar
Course : Advance Full Stack Developer Expert
Project : MPSswitches
Guided By : Rajesh Sir
Name : Guddu Kumar
Course : Advance Full Stack Developer Expert
Project : Palco
Guided By : Rajesh Sir
More than 1000 students we have trained in last 8 years placed successfully in various Industry.
