Search Engine Ads

Training Mode Regular Fastrack Crash
Classroom | Online 45 Days

(M,W,F or T,T,S Class)

(3 Class in a week)

25 Days

(Monday to Friday Class)

(5 Class in a week)

10 Days

(Monday to Friday Class)

(5 Class in a week 1:30 hour duration)

Module 1: Introduction to Search Engine Advertising

  • Overview of Search Engine Advertising (SEA) and its importance in digital marketing.
  • Comparison with Search Engine Optimization (SEO) and other digital advertising methods.
  • Understanding the role of major search engines (Google, Bing) in SEA.
  • Setting campaign objectives and goals for effective advertising strategies.

Module 2: Google Ads Fundamentals

  • Introduction to Google Ads (formerly Google AdWords).
  • Account setup and navigation within the Google Ads interface.
  • Creating and managing campaigns, ad groups, and ads.
  • Keyword research techniques using Google Keyword Planner and other tools.

Module 3: Bing Ads and Alternative Platforms

  • Overview of Bing Ads platform and its key features.
  • Setting up and managing campaigns on Bing Ads.
  • Exploring other search engine advertising platforms (Yahoo Gemini, Baidu, etc.).
  • Cross-platform strategies and campaign management considerations.

Module 4: Keyword Research and Ad Group Structuring

  • Conducting comprehensive keyword research for SEA campaigns.
  • Understanding keyword match types and their impact on ad performance.
  • Organizing keywords into structured ad groups for relevance and performance.
  • Using negative keywords to refine targeting and improve ROI.

Module 5: Ad Copywriting and Ad Extensions

  • Best practices for writing compelling ad copy that drives clicks and conversions.
  • Utilizing ad extensions (sitelinks, callouts, structured snippets) to enhance ad visibility.
  • A/B testing ad variations to optimize ad performance and improve Quality Score.
  • Ad policies and guidelines across different advertising platforms.

Module 6: Campaign Optimization and Performance Metrics

  • Strategies for optimizing SEA campaigns based on performance data.
  • Monitoring and interpreting key performance metrics (CTR, Quality Score, Conversion Rate).
  • Implementing bid adjustments and budget optimization techniques.
  • Using Google Analytics and other analytics tools to track campaign success and ROI.

Module 7: Remarketing and Display Advertising

  • Implementing remarketing strategies to re-engage past visitors and increase conversions.
  • Creating remarketing lists and setting up remarketing campaigns in Google Ads.
  • Introduction to display advertising and utilizing the Google Display Network (GDN).
  • Targeting options, ad formats, and best practices for display ads.

Module 8: Local and Mobile Advertising Strategies

  • Targeting local audiences with location-based advertising tactics.
  • Setting up location extensions and optimizing ads for local search intent.
  • Mobile advertising best practices and strategies for reaching mobile users effectively.
  • Utilizing mobile-specific ad formats and features (click-to-call, app promotion ads).

Module 9: Budget Management and Bid Strategies

  • Setting advertising budgets and allocating funds across campaigns.
  • Understanding different bidding strategies (CPC, CPA, CPM) and when to use each.
  • Tools and techniques for effective bid management and budget optimization.
  • Calculating and optimizing return on ad spend (ROAS) and cost-per-acquisition (CPA).

Module 10: Advanced Topics and Case Studies

  • Advanced campaign optimization techniques (ad scheduling, geo-targeting, device targeting).
  • Implementing advanced Google Ads features such as Dynamic Search Ads and Shopping Ads.
  • Analyzing case studies and real-world examples of successful SEA campaigns.
  • Emerging trends in SEA and future directions in digital advertising.

Contact Us

Course Feedback

View More Testimonials

Student Projects

View More Projects


Enjoy a free demo session in both classroom and online with live instructor with us before join any course. This helps you to understand our instructor and the atmosphere of our institute. To attend a demo session just give us call or fill enquiry from or email us on: [email protected].
We at Next-G Classes enables you to pay your course fees in Installments through a simple and Hassle free process. You can discuss your installments at the time of registration and pursue your dreams. Our installments process is totally interest free, we don’t charge any extra charge for same.
We always believe on quality training that’s why we have put limited batch size. Because we often feel that some students prefer small batch size. Our limited batch size provides personal attention, better results, enhance learning, focus on learning and many more also.
Our Instructors are highly professional. All our instructors are passionate about delivering student achievement and learning outcomes. Next-G classes is one of few institutes in all across country that’s aim is to provide high quality learning experience.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.
One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.

Master IT Courses

Other Courses

Trusted by our Students

More than 1000 students we have trained in last 8 years placed successfully in various Industry.

    WDI Student review

Request For Demo