Next-G Classes

Multimedia Expert Course

Training Mode	Regular	Fastrack	Crash
Classroom \| Online	18 Months (M,W,F or T,T,S Class) (3 Class in a week)	12 Months (Monday to Friday Class) (5 Class in a week)	9 Months (Monday to Friday Class) (5 Class in a week 1:30 hour duration)

The Multimedia Expert Course at Next G Classes is one of our top offerings. It's designed for creative individuals, whether students or professionals, who are passionate about web design, graphic arts, multimedia, and post-production. This course prepares you for a successful career in these fields.

Next G Classes is known for its excellence in training in graphic design, web development, software development, and digital marketing. We offer diploma courses that boost our students' confidence and skills. You can choose from various courses that suit your career goals.

Students from different educational backgrounds, such as 10th and 12th grades, graduates, commerce students, diploma holders, and engineering aspirants, can enroll in this course. Each semester is uniquely structured to enhance your creativity. Practical training sessions with our instructors set us apart. You'll get to develop your own ideas and bring them to life in real-world projects, guided by our instructors who help you refine your concepts in a creative way.

In this course there are four modules designed to equip students with essential skills in graphic design, web development, multimedia production, and digital marketing.

Module 1. focuses on foundational skills such as sketching, visual grammar, and graphic design concepts using Adobe Photoshop, Illustrator, and CorelDraw. These tools are essential for creating professional-grade graphics and designs for various media platforms.

Module 2. covers web design, UI designing, and front-end development with HTML5 & CSS3, Bootstrap, JavaScript, and jQuery. Students learn to create responsive websites with interactive features, essential for modern web development.

Module 3. introduces 3D designing and audio-video production using Adobe Premiere Pro and After Effects, enabling students to produce dynamic multimedia content and apply visual effects.

Module 4. dives into digital marketing strategies including WordPress, SMO Expert techniques, advanced Google Ads, SEO, and SMO Ads Expert Course. This module prepares students to execute effective online marketing campaigns and optimize websites for better visibility.

Throughout the course, practical training, industry-relevant curriculum, and job placement support ensure graduates are well-prepared for successful careers in the digital and creative industries.

WHO CAN JOIN Multimedia Expert Course

10th, 12th or Equivalent
BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
Diploma Candidates

Module-1 SKETCHING, VISUAL GRAMMAR, GRAPHIC DESIGN CONCEPTS

Adobe Photoshop Master

Module 1: Introduction to Photoshop

Raster And Vector
Set Image Size, Unit, Resolution & Color Mode
Color Profile
Photoshop Overview

Module 2: Selection

Module 3: Crop & Select Color

Module 4: Image Editing Tools & Color Correction

Module 5: Brush Tools

Module 6: Color

Fill Color In Selection
Pattern
Gradient
Paint
Bucket

Module 7: Create Path

Use Pen
Freeform Pen Tool
Add Anchor Point
Convert Point

Module 8: Text

Module 9: Create Shape

Module 10: Work Mask

Clipping Mask
Layer Mask
Type Mask
Vector Mask
Quick Mask

Module 11: Layer Style

Module 12: Practice Work

Create Banner
Poster
Mobile App UI
Website UI (Responsive)
Social Media Post

Module 13: Filter

Module 14: 3D

Module 15: Use Adv. Option

Action
Animation
Create GIF File

Module 16: Export File In

Adobe Illustrator

GETTING TO KNOW THE WORK AREA

SELECTING ARTWORK

Selecting objects
Using the Selection, Direct Selection tool
Creating selections with a marquee
Hiding and locking objects
Selecting similar objects
Selecting in Outline mode
Aligning objects
Aligning objects to each other
Aligning to a key object
Aligning anchor points
Distributing objects
Aligning to the artboard
Working with groups
Grouping items
Editing a group in Isolation mode
Creating a nested group
Exploring object arrangement
Arranging objects
Selecting objects behind

USING SHAPES TO CREATE ARTWORK

Creating a new document
Working with basic shapes
Creating and editing rectangles, ellipse, circle, polygon
Rounding corners
Changing stroke width and alignment
Drawing lines, star
Creating a
Working with the Shaper tool
Combining shapes
Using the Draw Inside mode
Using Image Trace

EDITING AND COMBINING SHAPES AND PATHS

Starting the lesson
Editing paths and shapes
Cutting with the Scissors tool
Joining paths
Cutting with the Knife tool
Using the Eraser tool
Combining shapes
Shape Builder tool
Working with Pathfinder panel
Creating a compound path
Using the Width tool
Outlining strokes
Finishing up the illustration
Starting the lesson
Working with artboards
Adding artboards
Editing artboards
Renaming artboards
Reordering artboards
Working with rulers and guides
Creating guides
Editing the ruler origin
Transforming content
Positioning artwork using the Transform panel
Positioning artwork using Smart Guides
Scaling objects
Reflecting objects
Rotating objects
Distorting objects with effects
Shearing objects
Transforming with the Free Transform tool
Creating a PDF

CREATING AN ILLUSTRATION

Starting the lesson
An intro to drawing with the Pen tool
Selecting paths
Drawing straight lines with the Pen tool
Introducing curved paths
Drawing a curve with the Pen tool
Drawing a series of curves with the Pen tool
Converting smooth points to corner points
Combining curves and straight lines
Creating artwork with the Pen tool
Drawing a coffee cup
Drawing with the Curvature tool
Editing curves
Reflecting the spoon shape
Rounding corner points
Editing paths and points
Deleting and adding anchor points
Converting between smooth points and corner points
Anchor Point tool
Create Dashed line
Adding arrowheads to a path
Working with the Pencil tool
Drawing freeform paths with the Pencil tool
Drawing straight segments with the Pencil tool
Joining with the Join tool

USING COLOR TO ENHANCE SIGNAGE

Starting the lesson
Exploring color modes
Working with color
Applying an existing color
Creating a custom color using the Color panel
Saving a color as a swatch
Creating a copy of a swatch
Editing a swatch
Creating and editing a global swatch
Using the Color Picker to create color
Using Illustrator swatch libraries
Adding a spot color
Creating and saving a tint of a color
Converting colors
Copying appearance attributes
Creating a color group
Creative inspiration with the Color Guide panel
Editing a color group in the Edit Colors dialog box
Editing colors in artwork
Assigning colors to your artwork
Working with Live Paint
Creating a Live Paint group
Painting with the Live Paint Bucket tool
Modifying a Live Paint group

ADDING TYPE TO A POSTER

Starting the lesson
Adding type to the poster
Adding text at a point
Adding area type
Working with Auto Sizing
Converting between area and point type
Importing a plain-text file
Threading text
Formatting type
Changing font family and font style
Fixing missing fonts
Changing font size
Changing font color
Changing additional character formatting
Working with Glyphs
Changing paragraph formatting
Modifying text with the Touch Type tool
Resizing and reshaping type objects
Creating columns of text
Creating and applying text styles
Creating and applying a paragraph style
Editing a paragraph style
Creating and applying a character style
Editing a character style
Sampling text formatting
Wrapping text
Reshaping text with a preset envelope warp
Editing the envelope warp
Working with type on a path
Creating type on a path
Creating type on a closed path
Creating text outlines

ORGANIZING YOUR ARTWORK WITH LAYERS

Starting the lesson
Understanding layers
Creating layers and sublayers
Creating new layers
Creating sublayers
Editing layers and objects
Locating layers
Moving content between layers
Viewing layers
Reordering layers
Collecting into a new layer
Duplicating layer content
Pasting layers
Changing layer order
Applying appearance attributes to layers
Creating a clipping mask

GRADIENTS, BLENDS, AND PATTERNS

Starting the lesson
Working with gradients
Applying a linear gradient to a fill
Editing/Saving a gradient
Adjusting a linear gradient fill
Applying a linear gradient to a stroke
Editing a gradient on a stroke
Applying a radial gradient to artwork
Editing the colors in the radial gradient
Adjusting the radial gradient
Applying gradients to multiple objects
Adding transparency to gradients
Working with blended objects
Creating a blend with specified steps
Modifying a blend
Creating and editing a smooth color blend
Painting with patterns
Applying an existing pattern
Creating your own pattern
Applying your pattern
Editing your pattern

USING BRUSHES TO CREATE A POSTER

Starting the lesson
Working with brushes
Using Calligraphic brushes
Applying a Calligraphic brush to artwork
Drawing with the Paintbrush tool
Editing paths with the Paintbrush tool
Editing a brush
Removing a brush stroke
Using Art brushes
Applying an existing Art brush
Creating an Art brush
Editing an Art brush
Using Bristle brushes
Changing Bristle brush options
Painting with a Bristle brush
Using Pattern brushes .
Creating a Pattern brush
Applying a Pattern brush
Editing the Pattern brush
Working with the Blob Brush tool
Drawing with the Blob Brush tool
Merging paths with the Blob Brush tool
Editing with the Eraser tool

EXPLORING CREATIVE USES OF EFFECTS AND GRAPHIC STYLES

CREATING ARTWORK FOR A T-SHIRT

Working with symbols
Using existing Illustrator symbol libraries
Editing a symbol
Working with dynamic symbols
Creating, Duplicating,Replacing symbol
Breaking a link to a symbol
Working with Creative Cloud Libraries
Adding assets to CC Libraries
Using Library assets
Updating a Library asset
Working with the perspective grid
Using a preset grid
Adjusting the perspective grid
Drawing artwork in perspective
Selecting and transforming objects in perspective
Moving planes and objects together
Drawing artwork with no active grid
Adding and editing text in perspective
Moving objects in a perpendicular direction
Moving a plane to match an object
Bringing content into perspective
Editing symbols in perspective
Releasing objects with perspective
Finishing up

USING ILLUSTRATOR CC WITH OTHER ADOBE APPLICATIONS

Starting the lesson
Combining artwork
Placing image files
Placing an image
Scaling a placed image
Placing a Photoshop image with Show Import Options
Placing multiple images
Applying color edits to an image
Masking images
Applying a simple mask to an image
Editing a clipping path
Masking an object with text
Creating an opacity mask
Editing an opacity mask
Sampling colors in placed images
Working with image links
Finding link information
Embedding and unembedding images
Replacing a linked image
Packaging a file

EXPORTING ASSETS

Starting the lesson
Creating Pixel-Perfect Drawings
Aligning new artwork to the pixel grid
Aligning existing artwork to the pixel grid
Exporting artboards and assets
Exporting artboards
Exporting individual assets

CorelDraw

Introducation

What is CorelDRAW?

Getting Started

Exploring the CorelDRAW Screen
Getting Assistance
File Management
Setting Up the Page

Moving Around And Viewing Drawings

Moving Around the Current Page
Viewing Modes
Inserting and Deleting Pages
Changing Pages

Drawing And Shaping Objects

Arranging Objects

Working With Text

Text
Choosing Paragraph Options
Setting Indents Using the Ruler
Importing Text
Using the Spell Checker

Outlining & Filling Objects

Using Symbols And Clipart

Inserting Text Symbols
Adding Clipart
Modifying Clipart
Using the Scrapbook to Search for Clipart

Transforming Objects

Mirroring Objects
Rotating and Skewing Objects
Using Transform Docker

Special Effects

Exporting Drawings

Exporting to Graphic Formats
Copy and Pasting Into Other Applications

Printing

Print Options
Print Previewing

Method of Assessment:

At the end of the CorlDraw software will also take a project. Like: logo, banner, brochures, business cards, Magazines, Prospects etc.

Module-2 WEB DESIGN, UI DESIGNING, FRONT-END DEVELOPMENT CONCEPTS

HTML5 & CSS3

INTRODUCTION TO HTML

WORKING WITH BASIC TAGS

ANCHORS AND HYPERLINKS

WORKING WITH LISTS

Ordred List
Unordred List
Definition List
Nested List
List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

Google Map Insertion in Webpage
Youtube Video Insertion in Webpage

WORKING WITH TABLES

Creating Tables on a Web Page
Altering Tables and Spanning Rows & Columns
Placing Images & Graphics into Tables
Aligning Text & Graphics in Tables
Adding a Background Color

WORKING WITH HTML FORM

HTML Input tags
HTML Input Attributes
Setting up form
Form attributes
Submit and Reset Button

HTML5 SEMANTIC TAGS

header and footer tag
section tag
figure and figcaption
nav and aside tag

HTML5 AUDIO & VIDEO

Audio Tag
Video Tag

HTML5 API'S

Drag & Drop
Local Storage
Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

WORKING WITH BASIC CSS PROPERTIES

WORKING WITH WEB LAYOUTS

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

WORKING WITH TEXT PROPERTIES

WORKING WITH ICONS & FONTS

Use of Font Awesome
Use of Flat Icons
Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

WORKING WITH BORDER AND SHADOW

Border
Border Image
Rounded Corner
Box Shadow
Text Shadow

WORKING WITH OUTLINE AND UI

Outline
Outline Offset
Resize

WORKING WITH IMAGE STRETCHING PROBLEM

Object Fit : Fill
Object Fit : Contain
Object Fit : Cover

WORKING WITH HTML FORM & CSS

WORKING WITH 2D & 3D TRANSFORMS

translate
rotate
skew
scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

Hover Effects
Transitions
Animations
Creating Web Ads Using Animation

Bootstrap

INTRODUCTION TO BOOTSTRAP

What is a Responsive Website
What is Bootstrap
Where to Download
How to Use Bootstrap
Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

What is Grid System
Use of Grid System
small, medium, large Grid System
Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

WORKING WITH BOOTSTRAP FORM

labels
form inputs
input classes
type of buttons
form layouts

WORKING WITH WEB LAYOUTS, MENUS

Container Layout
Container Fluid Layout
Proper Use of Rows and Columns
Menu
Single Dropdown Menu, Multilevel Dropdown Menu
Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

Responsive Slider
Tab Panel
Modal Box
Menu
Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

Class Helpers
Responsive Utilities

Javascript

INTRODUCTION TO JAVASCRIPT

What is Javascript
Use Of Javascript in Web Development/Designing
Javascript vs Ecmascript
Developer Console
How To Use Javascript

JAVASCRIPT BASICS

Variables
let,var,const
Hoisting
Data Types (Premitive,Non-Premitive types)
Operators
Pop Ups (alert,prompt,confirm)

JAVASCRIPT CONDITIONS,LOOPS

JAVASCRIPT ARRAY,STRING

JAVASCRIPT FUNCTIONS

What is function
function with arguments
return function
closure
higher order / callback function

JAVASCRIPT OBJECTS,CLASS,INHERITANCE

JAVASCRIPT EVENTS

Mouse Events
Input Events
Click Events
Load Events
Keyboard Key Events

JAVASCRIPT DOM (HTML AND CSS MANIPULATION)

JAVASCRIPT BOM (WINDOW EVENTS)

JAVASCRIPT AJAX AND JSON

JAVASCRIPT ADVANCE CONCEPTS

this keyword
closure in detail
Immediately Invoked Function Expression (IIFE)
Event Bubbling vs Event Capturing
apply,call and bind methods
variable scope and hoisting
object in details
callback (higher order) function
ecmascript
HTML API's

JQuery

INTRODUCTION TO JQUERY

What is Jquery
Use Of Jquery in Web Development/Designing
How to Use Jquery
Javascript vs Jquery

JQUERY BASICS AND SECTORS

JQUERY EFFECTS

JQUERY EVENTS

Mouse Events
Input Events
Click Events
Load Events
Keyboard Key Events

JQUERY (HTML AND CSS MANIPULATION)

JQUERY TRAVERSING

Jquery Traversing
Ancestors
Descendants
Siblings
Filtering

JQUERY AJAX

Jquery with AJAX
Jquery load
Jquery Get/POST

JQUERY UI BASICS

Introduction to Jquery UI
How to Use

JQUERY UI INTERACTIONS

Jquery UI Draggable
Jquery UI Droppable
Jquery UI Resizeable
Jquery UI Selectable
Jquery UI Sortable

JQUERY UI WIDGETS

JQUERY UI EFFECTS

INTRODUCTION TO JQUERY

What is Jquery
Use Of Jquery in Web Development/Designing
How to Use Jquery
Javascript vs Jquery

JQUERY BASICS AND SECTORS

JQUERY EFFECTS

JQUERY EVENTS

Mouse Events
Input Events
Click Events
Load Events
Keyboard Key Events

JQUERY (HTML AND CSS MANIPULATION)

JQUERY TRAVERSING

Jquery Traversing
Ancestors
Descendants
Siblings
Filtering

JQUERY AJAX

Jquery with AJAX
Jquery load
Jquery Get/POST

JQUERY UI BASICS

Introduction to Jquery UI
How to Use

JQUERY UI INTERACTIONS

Jquery UI Draggable
Jquery UI Droppable
Jquery UI Resizeable
Jquery UI Selectable
Jquery UI Sortable

JQUERY UI WIDGETS

JQUERY UI EFFECTS

Module-3 3D DESIGNING AND AUDIO-VIDEO, 3D DESIGNING AND POST PRODUCTION CONCEPTS

Adobe Premiere Pro

Introduction

Settings in Premiere video files: Formats, codecs
and video standards
The video editing workflow
Understanding projects, sequences, and clips.

The Premiere Interface

Workspaces in Adobe PremiereThe Source, Program,
Project and Sequence panels
Watch a quick edit from beginning to end
The Tools Panel and the audio meters

Importing and organizing your footage

Importing single and multiple files and folders
Adding metadata to clips
Using the Media Browser
Creating subclips

Basic Editing Skills

Creating a new sequence using your clips settings
Previewing your clips in the Source
Three-point and drag-and-drop editing
Working with different image formats

Editing in the Timeline

Rearranging clips in the timeline
Understanding tracks and using track select
Ripple and roll edits

Working with audio

Setting correct audio levels
Mixing audio and changing volume over time
Cleaning bad audio with the Equalizer

Refining your project with effects and titles

Adding transitions
Keying (Blue/Green screen)

Color Correction

Fixing common problems with footage
Adding creative color treatments
Speeding up your editing with Adjustment Layers

Resizing and animating images and video

Basic Motion Controls
Using keyframes to animate zooms and pans
Working with logos and photographs

Exporting your project

Making life simple with Presets
Web exports for YouTube, Facebook, Twitter and Instagram
Exporting for PC and MAC playback
High-quality exports

Tips and common problems

Resetting your preferences file
Moving and relinking source files
The auto-save vault

Adobe After Effect

OPIC 1 – INTRODUCTION ABOUT COURSE

TOPIC 2 - AFTER EFFECTS INTRODUCTION

Basics Section
Layout in After Effects
Composition
Footage Importing
Tools in Ae
Transformations
Timeline
Anchor Point Tip – Snapping In Creative Cloud

TOPIC 3 – ANIMATIONS IN AFTER EFFECTS

Animating Section Introduction
Keyframes
Position, Opacity, size , Rotation Animations
Easy Ease – Intermediate Skill
Text Smooth Motion

TOPIC 4 - WORKING WITH SOLID LAYERS IN AFTER EFFECTS

Working With Shapes and creating shapes with mask tool
Solids Section Introduction
Editing A Mask
Using The Pen Tool
Mask Animations – Basic and intermediate

TOPIC 5 - WORKING WITH SHAPE LAYERS IN AFTER EFFECTS

TOPIC 6 - 3D - THREE DIMENSIONS AND AFTER EFFECTS

3D Layers Section introduction
3D uses in AE

TOPIC 7 - 3D CAMERA TOOL

Using The Camera Tool
3D Camera
3D

TOPIC 8 - LAYER STYLES

Layer Styles Section Introduction
Layer Style – Drop Shadow, Inner Shadow, Glow, Bevel and Emboss, Overlays, stroke,

TOPIC 9 – CHROMAKEYING IN AFTER EFFECTS

Green Screen Section( Chromakeying) Introduction
Green Screen Basics
Adding Background in green screen
Cropping, color correction, Wrap Up in Green Screen

TOPIC 10 – USES AND WORKING WITH VISUAL EFFECTS & PRESETS

Effects Section Introduction
Text – Preset Animations
Advanced Effect – CC Page Turn, Fractal Noise
How To Make Stars – CC Star Burst
Radial And Linear Wipe Effects
Color Correction in AE

TOPIC 11 - LOWER THIRDS TUTORIALS

Lower Thirds Section Introduction
Create A Clean Center Lower Third + Project Files
Call Out Titles and Clean Lower Thirds

TOPIC 12 - ADVANCED AFTER EFFECTS TIPS

Advanced Tips Section introduction
Working With Adobe Premiere Pro
Working With Adobe Photoshop
Replace Layers In After Effects

Module-4 DIGITAL MARKETING & ONINE PROMOTION

Wordpress

Course Outcome WordPress & WooCommerce Course

By the end of this course, students will be able to:

Build professional WordPress websites
Create blogs, business websites & portfolios
Build full e-commerce websites using WooCommerce
Manage products, payments, shipping & orders
Optimize websites for SEO, speed & security
Work as Freelancer / Web Developer / E-commerce Manager

MODULE 1: Website & CMS Basics

MODULE 2: Domain, Hosting & Server Basics

MODULE 3: WordPress Installation & Setup

MODULE 4: WordPress Themes & Customization

What is a Theme?
Free vs Premium Themes
Installing & Activating Themes
Theme Customizer
Header, Footer & Layout Settings
Mobile Responsive Design
Child Theme Concept
Recommended Themes (Astra, OceanWP, Hello)

MODULE 5: WordPress Pages & Posts

MODULE 6: Plugins & Functionality

What is a Plugin?
Must-Have Plugins

SEO Plugin (Yoast / Rank Math)
Security Plugin
Backup Plugin
Cache Plugin

Installing & Configuring Plugins
Plugin Conflicts & Best Practices

MODULE 7: Page Builders (No-Code Website Design)

Introduction to Page Builders
Elementor (Complete)

Sections, Columns & Widgets
Responsive Editing
Forms & Popups
Custom CSS (Basics)

Gutenberg Block Editor
Creating Landing Pages

MODULE 8: Website Design Best Practices

MODULE 9: Introduction to WooCommerce

What is WooCommerce?
Installing WooCommerce Plugin
WooCommerce Setup Wizard
Store Settings Configuration
Currency, Tax & Location Setup

MODULE 10: WooCommerce Products Management

Product Types

Simple Product
Variable Product
Grouped Product
Digital & Downloadable Products

Product Pricing & Discounts
Product Images & Galleries
Inventory & Stock Management
SKU & Product Attributes

MODULE 11: WooCommerce Shop Design

Shop Page Customization
Product Page Design
Category Page Layout
Elementor with WooCommerce
Custom Product Layouts

MODULE 12: Payments, Shipping & Tax

Payment Gateways

Razorpay
PayPal
Stripe
COD

Shipping Methods

Flat Rate
Free Shipping
Local Pickup

Shipping Zones
Tax Rules (GST Basics for India)

MODULE 13: Orders & Customers Management

Order Status & Workflow
Managing Customers
Order Emails & Notifications
Refunds & Returns
Coupons & Discount Codes

MODULE 14: WordPress SEO

MODULE 15: Website Security & Backup

• Website Security Threats
• Security Plugins
• Login Protection
• Malware Protection
• Backup & Restore
• Website Maintenance Checklist

MODULE 16: Speed Optimization

• Website Speed Importance
• Cache Plugins
• Image Compression
• CDN Basics
• Core Web Vitals
• GTmetrix & PageSpeed Insights

MODULE 17: Live Projects

• Business Website
• Blog Website
• E-commerce Website
• Landing Page
• Portfolio Website

TOOLS COVERED

• WordPress
• WooCommerce
• Elementor
• Yoast / Rank Math
• Google Analytics
• Google Search Console
• Payment Gateways
• Hosting & cPanel

CERTIFICATION & PLACEMENT SUPPORT

• Course Completion Certificate
• Live Project Certificate
• Interview Preparation
• Resume & Portfolio Support

SMO Expert

PART 1: SOCIAL MEDIA OPTIMIZATION (SMO) COURSE

Module 1: Introduction to Social Media Marketing

What is Digital Marketing
Difference between SMO & SMM
Importance of Social Media for Businesses
Organic vs Paid Marketing
Social Media Platforms Overview

Module 2: Understanding Social Media Platforms

Module 3: Account Setup & Optimization

Creating Business Pages (Step-by-step)
Bio, Username & Profile Optimization
Cover Photo & Brand Identity
CTA Button Setup
Page Roles & Permissions

Module 4: Content Strategy & Planning

What is Content Marketing
Types of Content:
- Educational
- Promotional
- Engagement
- Reels & Shorts
Content Calendar Creation
Hashtag Research & Strategy
Caption Writing Techniques

Module 5: Graphic & Video Content for SMO

Canva for Social Media Creatives
Post Design Best Practices
Reel & Short Video Ideas
Video Editing Basics (Mobile + Desktop)
Brand Color & Font Consistency

Module 6: Organic Growth Techniques

Audience Targeting (Organic)
Engagement Strategies
Algorithm Understanding (FB & IG)
Reel & Story Growth Hacks
Community Management

Module 7: Analytics & Performance Tracking

Facebook Insights
Instagram Insights
Reach, Engagement & Impression
Best Time to Post
Competitor Analysis

Module 8: SMO for Business & Personal Branding

Local Business SMO
E-commerce SMO
Service-Based Business
Influencer & Personal Branding
Social Media Do’s & Don’ts

PART 2: META ADS (FACEBOOK & INSTAGRAM ADS) COURSE

Module 9: Introduction to Meta Ads

What are Meta Ads
How Meta Ads Work
Facebook Ads vs Google Ads
Paid Ads Funnel Overview
Meta Business Suite Overview

Module 10: Meta Business Manager Setup

Creating Business Manager Account
Page & Ad Account Setup
Payment Method Configuration
Pixel & Domain Setup
User Access Management

Module 11: Meta Ads Structure

Campaign → Ad Set → Ad
Understanding Objectives:
- Awareness
- Traffic
- Engagement
- Leads
- Sales
- App Promotion
Choosing the Right Objective

Module 12: Audience Targeting (Most Important)

Core Audience Targeting
Custom Audience:
- Website Visitors
- Instagram Engagers
- Customer List
Lookalike Audience
Interest & Behavior Targeting
Location-Based Targeting

Module 13: Ad Creatives & Copywriting

Module 14: Budgeting & Bidding Strategy

Daily vs Lifetime Budget
Bid Strategy Explained
Cost Per Result Optimization
Scaling Ads Safely
Ad Scheduling

Module 15: Lead Generation Ads

Lead Ads Setup (Instant Forms)
Form Types & Questions
CRM Integration
Lead Quality Improvement
Follow-up Strategy

Module 16: Website Traffic & Conversion Ads

Traffic Ads Setup
Conversion Tracking
Meta Pixel Installation
Event Setup (Purchase, Add to Cart)
Funnel-Based Campaigns

Module 17: E-Commerce Ads (Advanced)

Product Catalog Setup
Dynamic Product Ads
Retargeting Campaigns
Abandoned Cart Ads
ROAS Optimization

Module 18: Ad Optimization & Scaling

Reading Ads Manager Reports
A/B Testing
Killing Bad Ads
Scaling Winning Ads
Reducing Cost Per Lead / Sale

Module 19: Policy, Rejections & Troubleshooting

Meta Ads Policies
Ad Rejection Reasons
Account Restrictions
How to Appeal Ads
Best Practices to Stay Safe

Module 20: Live Projects & Case Studies

Real Client Campaign Setup
Local Business Ads
Education Institute Ads
Real Estate / Service Ads
Performance Report Creation

CERTIFICATION & CAREER SUPPORT

Course Completion Certificate
Live Project Certificate
Interview Preparation
Freelancing Guidance
Agency & Job Support
How to Get Clients (Upwork, Fiverr, Local)

TOOLS COVERED

WHO SHOULD JOIN

Advanced Google Ads Course

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

ADVANCE SEO COURSE

SEO COURSE DETAILS

ON Page SEO

SEO Introduction

What is SEO?
What is Search Engine, Browser and Website?
How Search Engines Work?
Major search engines
Why does my website need SEO?

Use of HTML in SEO

What is HTML?
HTML Tags
HTML Heading Tags
HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
How to Create SEO Friendly Websites?

Techniques for SEO

White Hat SEO
Black Hat SEO
Gray Hat SEO

Keyword Analysis

Phases in SEO

Pre site activity
On page activity (ON Page SEO)
Post site activity
Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist

Other Factors of ON Page SEO

Others important code in head section
Schema implementation
Google Algorithms (Google Panda, Google Penguin, Hummingbird)
Work according to search engine algorithm
Indexing of pages in SERP
Quick rank tricks and technique
Content Change
Business Address and Telephone Number
Tools used to optimize On Page

SEO Tools

Google Analytics
Google Search Console
Google Tag Manager
Google Business Profile

OFF Page SEO

OFF Page SEO Introduction
What is Backlink?
What is Anchor Text?
Why Link building is important for SEO?
What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

Inbound Links/ Incoming Links
Outbound Links/ External Links
Internal Links

OFF Page Activities / Techniques for Link building

OFF Page SEO Other Activities

Keyword Ranking Monitoring
Update Website Duplicate Content
Page Removal Tool
Remove Penalised Backlinks
Website Performance Report Creation

Ecommerce Website SEO

Ecommerce Products SEO
How to increase sales by SEO
Monitoring

Google Business Profile

Create Google Business Profile
Adding Reviews, Post, Offers
Other Google Business Profile Works

YouTube Channel SEO

Create YouTube Channel
Customize YouTube Channel
Video Upload
Video SEO
YouTube Channel Monetization

Uses of AI in SEO

Content Creation through AI
Graphic Creation through AI

SMO Ads Expert Course

Canva Training

How to use Canva For Beginners - Complete Canva Introduction
CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
Design with Canva p Make Quotes & Motivation Posts in Canva
How to Make Logo in Canva?
How to Design Instagram Post with Canva?
Create a YouTube Channel Art with Canva
How to Create Drip Effect with Canva
Amazing Canva Fonts For Your Designs
Find Color Palettes and Font Combinations
Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post
Budget & Schedule

Meta Business Suite

Create Post on Facebook and Instagram
Create Story on Facebook and Instagram
Create Reels on Facebook and Instagram
Upload Videos on Facebook and Instagram
Go Live
Creating and Managing Reels or Video Playlist
Editing and Deleting Facebook and Instagram Contents
Insights

Facebook Monetization

Stars
In-Stream Ads
In-stream ads for Live
Bonuses

Lead Form Creation

Create a Lead Form for the Lead Generation Campaign
Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

Creating a Business Manager Account
Create Facebook Ads Account
Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
Connecting Apps in Business Manager
Facebook Pixel Integration
Verify Domains
CRM Integration for Leads
Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
Business Manager Access

Name : Bablu Kumar

Course : Web Developer

Project : jac

Guided By : Rajesh Sir

https://decranindustries.com/jac/
Name : Manish Bharti

Course : Web Designer

Project : Arcreative

Guided By : Rajesh Sir

https://arcreative.co.in/
Name : Manish Bharti

Course : Web Designer

Project : PaperPajama

Guided By : Rajesh Sir

https://paperpajama.com
Name : Guddu Kumar

Course : Advance Full Stack Developer Expert

Project : Bombay Butlers

Guided By : Rajesh Sir

https://bombaybutlers.co.nz/
Name : Manish Bharti

Course : Web Designer

Project : Beli Ram

Guided By : Rajesh Sir

https://beliramlegacy.com/
Name : Guddu Kumar

Course : Advance Full Stack Developer Expert

Project : Green Pure

Guided By : Rajesh Sir

https://greenpurero.com/
Name : Manish Bharti

Course : Web Designer

Project : Nidhi Maternity

Guided By : Rajesh Sir

https://nidhimaternitycentre.com/
Name : Harsh

Course : Full Stack Developer

Project : Abeautifulmindclinic

Guided By : Rajesh Sir

https://www.abeautifulmindclinic.com/

View More Projects

Contact Us

Course Feedback

After completing my BCA. I have join NextG to learn Multimedia course in classroom. I learn here Graphic Design,video editing, Digital Marketing Web Design in 18 months. Thanks to guide me.

- Akash kumar

View More Testimonials

Student Projects

Name : Manish Bharti

Course : Web Designer

Project : Mindx

Guided By : Rajesh Sir
Name : Manish Bharti

Course : Web Designer

Project : Light Basket

Guided By : Rajesh Sir
Name : Sakesh Kumar

Course : Web Development

Project : Delhi Hospital

Guided By : Rajesh Sir
Name : Vikash Kumar

Course : Full Stack Developer

Project : PS Health Care

Guided By : Rajesh Sir
Name : Bablu Kumar

Course : Web Developer

Project : Mudra Cash for Gold

Guided By : Rajesh Sir
Name : Manish Bharti

Course : Web Designer

Project : vedicessentials

Guided By : Rajesh Sir
Name : Guddu Kumar

Course : Advance Full Stack Developer Expert

Project : MPSswitches

Guided By : Rajesh Sir
Name : Guddu Kumar

Course : Advance Full Stack Developer Expert

Project : Palco

Guided By : Rajesh Sir

View More Projects

KEY FEATURES OF COURSES

Free Demo Session

Enjoy a free demo session in both classroom and online with live instructor with us before join any course. This helps you to understand our instructor and the atmosphere of our institute. To attend a demo session just give us call or fill enquiry from or email us on: info@nextgclasses.com.

Pay fees in Installments

We at Next-G Classes enables you to pay your course fees in Installments through a simple and Hassle free process. You can discuss your installments at the time of registration and pursue your dreams. Our installments process is totally interest free, we don’t charge any extra charge for same.

Limited Batch Size

We always believe on quality training that’s why we have put limited batch size. Because we often feel that some students prefer small batch size. Our limited batch size provides personal attention, better results, enhance learning, focus on learning and many more also.

Highly Professional Faculty

Our Instructors are highly professional. All our instructors are passionate about delivering student achievement and learning outcomes. Next-G classes is one of few institutes in all across country that’s aim is to provide high quality learning experience.

1 Year Free Class Retake

One year free class retake facility provides an opportunity to retake class at No Cost as per your convenience. Because at our institute our aim is to enhance the concepts of every student’s, after provide in-depth knowledge of every software’s, languages etc.