Web Expert Course

Module 1: Introduction to Photoshop

• Raster And Vector
• Set Image Size, Unit, Resolution & Color Mode
• Color Profile
• Photoshop Overview

Module 2: Selection

• Make Selection With Tools
• Rectangular Marquee
• Elliptical Marquee
• Single Row
• Single Column
• Lasso
• Polygonal Lasso
• Magnetic Lasso
• Quick Selection
• Magic Wand

Module 3: Crop & Select Color

• Crop Tool
• Perspective Crop
• Slice
• Slice Selection
• Eyedropper
• Color Sampler

Module 4: Image Editing Tools & Color Correction

• Spot Healing
• Healing
• Patch
• Content-Aware Move
• Red Eye
• Adjustments
• Brightness/Contrast
• Levels
• Curves
• Exposure
• Vibrance
• Hue/Saturation
• Color Balance
• Black & White
• Photo Filter
• Channel Mixer
• Color Lookup

Module 5: Brush Tools

• Brush
• Create Brush
• Upload Brush
• Use Brush Setting
• Pencil
• Color Replacement
• Mixer Brush
• Clone Stamp
• Pattern Stamp
• Eraser
• Background Eraser
• Magic Eraser
• Blur
• Sharpen
• Smudge
• Dodge
• Burn
• Sponge

Module 6: Color

• Fill Color In Selection
• Pattern
• Gradient
• Paint
• Bucket

Module 7: Create Path

• Use Pen
• Freeform Pen Tool
• Add Anchor Point
• Convert Point

Module 8: Text

• Use Horizontal & Vertical Type
• Use Horizontal & Vertical Type Mask
• Character & Paragraph Palette
• Font Size
• Font Family
• Font Style
• Leading
• Kerning
• Tracking
• Horizontal & Vertical Scale
• Baseline Shift
• Paragraph Align
• Left & Right Indent
• Before & After Paragraph Space

Module 9: Create Shape

• Rectangle
• Rounded Rectangle
• Ellipse
• Polygon
• Line
• Custom Shape Create And  Add Shape

Module 10: Work Mask

• Clipping Mask
• Layer Mask
• Type Mask
• Vector Mask
• Quick Mask

Module 11: Layer Style

• Bevel & Emboss
• Stroke
• Inner Shadow
• Inner Glow
• Satin
• Color Overlay
• Gradient Overlay
• Pattern Overlay
• Outer Glow
• Drop Shadow

Module 12: Practice Work

• Create Banner
• Poster
• Mobile App UI
• Website UI (Responsive)
• Social Media Post

Module 13: Filter

• Filter Gallery
• Camera Raw
• Liquify
• Oil Paint
• Vanishing Point
• Blur
• Distort
• Noise
• Pixelate
• Render
• Sharpen
• Stylize

Module 14: 3D

• Create 3D Shape
• 3D Text
• 3D Custom Shape
• Apply Texture
• Use 3D Material Eyedropper 
• Use 3D Material Drop

Module 15: Use Adv. Option

• Action
• Animation
• Create GIF File

Module 16: Export File In

• .Psd
• .Jpg
• .Png
• .Gif
• .Pdf
• .Pdf

INTRODUCTION TO HTML

• What is static/Dynamic Website
• What is SEO Friendly Website
• What is Responsive Website
• What is HTML
• HTML4 VS HTML5
• EDITORS IN HTML

WORKING WITH BASIC TAGS

• DOCTYPE In HTML
• Tag and Attributes
• Title and Meta tag
• Headings and Paragraph
• Formatting Tags
• EDITORS In HTML

ANCHORS AND HYPERLINKS

• Internal link
• External link
• Text link
• Image link
• Email link
• Phone link
• target attribute

WORKING WITH LISTS

• Ordred List
• Unordred List
• Definition List
• Nested List
• List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

• Google Map Insertion in Webpage
• Youtube Video Insertion in Webpage

WORKING WITH TABLES

• Creating Tables on a Web Page
• Altering Tables and Spanning Rows & Columns
• Placing Images & Graphics into Tables
• Aligning Text & Graphics in Tables
• Adding a Background Color

WORKING WITH HTML FORM

• HTML Input tags
• HTML Input Attributes
• Setting up form
• Form attributes
• Submit and Reset Button

HTML5 SEMANTIC TAGS

• header and footer tag
• section tag
• figure and figcaption
• nav and aside tag

HTML5 AUDIO & VIDEO

• Audio Tag
• Video Tag

HTML5 API'S

• Drag & Drop
• Local Storage
• Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

• What is CSS?
• How CSS Works?
• Types of CSS,Internal,Inline,External
• CSS Selectors
• Comments In CSS
• How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

• Selectors : Class or Elements
• Colors
• Height / Width
• Border
• Margin and Padding
• CSS Box Model

WORKING WITH WEB LAYOUTS

• Aligning Div
• Two Div Align
• Three Div Align
• Four Div Align
• Use of floats
• Clearing float
• Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

• Background Color
• Background Image
• Background Position
• Background Attachment
• Gradient Colors
• Image Sprite

WORKING WITH TEXT PROPERTIES

• Text Alignments
• Line height(Leading)
• Letter Spacing(Kerning)
• Font Family
• Font Size with Font Weight
• Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

• Use of Font Awesome
• Use of Flat Icons
• Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

• Static Position
• Fixed Position
• Absolute Position
• Relative Position
• Creating Menu
• Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

• Border
• Border Image
• Rounded Corner
• Box Shadow
• Text Shadow

WORKING WITH OUTLINE AND UI

• Outline
• Outline Offset
• Resize

WORKING WITH IMAGE STRETCHING PROBLEM

• Object Fit : Fill
• Object Fit : Contain
• Object Fit : Cover

WORKING WITH HTML FORM & CSS

• labels with inputs
• Form-based selectors
• Changing properties of form elements
• Formatting text in forms
• Formatting inputs
• Formatting form areas
• Changing the appearance of buttons
• Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

• translate
• rotate
• skew
• scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

• Hover Effects
• Transitions
• Animations
• Creating Web Ads Using Animation

INTRODUCTION TO BOOTSTRAP

• What is a Responsive Website
• What is Bootstrap
• Where to Download
• How to Use Bootstrap
• Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

• What is Grid System
• Use of Grid System
• small, medium, large Grid System
• Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

• image responsive
• rounded image
• circle image
• text-align
• text colors
• responsive table

WORKING WITH BOOTSTRAP FORM

• labels
• form inputs
• input classes
• type of buttons
• form layouts

WORKING WITH WEB LAYOUTS, MENUS

• Container Layout
• Container Fluid Layout
• Proper Use of Rows and Columns
• Menu
• Single Dropdown Menu, Multilevel Dropdown Menu
• Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

• Responsive Slider
• Tab Panel
• Modal Box
• Menu
• Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

• Class Helpers
• Responsive Utilities

INTRODUCTION TO JAVASCRIPT

• What is Javascript
• Use Of Javascript in Web Development/Designing
• Javascript vs Ecmascript
• Developer Console
• How To Use Javascript

JAVASCRIPT BASICS

• Variables
• let,var,const
• Hoisting
• Data Types (Premitive,Non-Premitive types)
• Operators
• Pop Ups (alert,prompt,confirm)

JAVASCRIPT CONDITIONS,LOOPS

• if condition
• if else condtions
• nested if else
• switch statement
• while loop
• for loop
• Operators
• Pop Ups (alert,prompt,confirm)

JAVASCRIPT ARRAY,STRING

• What is Array
• Accessing array
• array methods
• What is string
• accessing string
• string methods

JAVASCRIPT FUNCTIONS

• What is function
• function with arguments
• return function
• closure
• higher order / callback function

JAVASCRIPT OBJECTS,CLASS,INHERITANCE

• What is objects
• when to use object
• how to use object
• getters and setters
• prototypal inheritance
• native prototype
• methods for prototype
• class inheritance

JAVASCRIPT EVENTS

• Mouse Events
• Input Events
• Click Events
• Load Events
• Keyboard Key Events

JAVASCRIPT DOM (HTML AND CSS MANIPULATION)

• What is DOM
• DOM Selectors
• DOM with HTML
• DOM with CSS
• DOM Animations
• DOM Nodes
• DOM Nodes Collections

JAVASCRIPT BOM (WINDOW EVENTS)

• What is BOM
• BOM Screen
• BOM Location
• BOM History
• BOM Navigator
• BOM Cookies
• BOM Timings

JAVASCRIPT AJAX AND JSON

• What is AJAX
• Ajax XMLHttp
• Ajax Request
• Ajax Response
• Ajax XML Files
• What is JSON
• JSON vs XML
• JSON Data Types
• JSON Parse
• JSON Stringify
• JSON Objects
• JSON Array
• JSON HTML
• JSON JSONP

JAVASCRIPT ADVANCE CONCEPTS

• this keyword
• closure in detail
• Immediately Invoked Function Expression (IIFE)
• Event Bubbling vs Event Capturing
• apply,call and bind methods
• variable scope and hoisting
• object in details
• callback (higher order) function
• ecmascript
• HTML API's

THE MAIN OBJECTIVE OF THIS COURSE

• Creating Dynamic website with rich featured and interactive user experience.
• HTML integration with JavaScript for drag, relocation and drops etc.
• Debugging and testing techniques

 COURSE CONTENTS OF JQUERY

INTRODUCTION TO JQUERY

• What is Jquery
• Use Of Jquery in Web Development/Designing
• How to Use Jquery
• Javscript vs Jquery

JQUERY BASICS AND SELCTORS

• Jquery Syntax
• Jquery Variable
• class selector
• element selector
• id selector
• attribute selector
• other selectors

JQUERY EFFECTS

• hide/show
• sliding
• fading
• switch statement
• animate
• stop()
• callback
• chaining

JQUERY EVENTS

• Mouse Events
• Input Events
• Click Events
• Load Events
• Keyboard Key Events

JQUERY (HTML AND CSS MANIPULATION)

• Jquery Get Content
• Jquery Set Content
• Jquery Add
• Jquery Remove
• Jquery CSS and CSS Classes
• Jquery Dimensions

JQUERY TRAVERSING

• Jquery Traversing
• Ancestrors
• Descendants
• Siblings
• Filtering

JQUERY AJAX

• Jquery with AJAX
• Jquery load
• Jquery Get/POST

COURSE CONTENTS OF JQUERY UI

JQUERY UI BASICS

• Introduction to Jquery UI
• How to Use

JQUERY UI INTRACTIONS

• Jquery UI Draggable
• Jquery UI Droppable
• Jquery UI Resizeable
• Jquery UI Selectable
• Jquery UI Sortable

JQUERY UI WIDGETS

• Jquery UI Accordion
• Jquery UI Autocomplete
• Jquery UI Button
• Jquery UI Checkboxradio
• Jquery UI Controlgroup
• Jquery UI Datepicker
• Jquery UI Dialogue
• Jquery UI Menu
• Jquery UI Progressbar
• Jquery UI Selectmenu
• Jquery UI Slider
• Jquery UI Spinner
• Jquery UI Tabs
• Jquery UI Tooltips

JQUERY UI EFFECTS

• Jquery UI Add Class
• Jquery UI Color Animation
• Jquery UI Easing
• Jquery UI Effect
• Jquery UI Hide
• Jquery UI Remove Class
• Jquery UI Show
• Jquery UI Switch Class
• Jquery UI Toggle
• Jquery UI Toggle Class

INTRODUCTION TO PHP & LOCAL SERVER INSTALLING

• What is Php
• Server Side vs Client Side Language
• What is server
• Installing xampp/wamp
• Directory Structure of xampp/wamp

PHP BASICS

• Basic Syntax
• Variables
• echo/print
• data types
• operators

PHP CONDITIONS,LOOPS

• if condition
• if else condtions
• nested if else
• switch statement
• do while loop
• while loop
• for loop
• foreach loop

PHP FUNCTIONS

• What is function
• function with arguments
• return function

PHP ARRAY,STRING

• What is Array
• Accessing array
• array methods
• What is string
• accessing string
• string methods

PHP FORM & FILE UPLOAD

• action in form
• get/post in form
• form validation
• sending email
• file handling
• file uploading
• file upload validation
• multiple file uploading
• file upload with preview

PHP SESSION & COOKIES

• What is Session
• Sending data to another page
• Login using Session
• What is Cookies
• How to set/remove cookies
• save password example using cookies

COURSE CONTENTS OF MYSQL DATABASE

DATABASE BASICS

• What is Database
• Need of Database
• Tables
• primary key
• foreign key
• data types

NORMALIZATION IN DATABASE

• What is Normalization
• Need of Database Normalization
• 1nf
• 2nf
• 3nf
• bcnf

PHP WITH MYSQL

• mysqli vs mysqli
• Connect to database
• create database
• drop database
• select database
• create table
• insert data into table
• update data
• select data
• delete data

FILTERING DATA IN MYSQL

• where
• and
• or
• between
• in
• like
• limit
• is null

MYSQL JOINS

• mysql join
• inner join
• left join
• right join
• cross join
• self join

MYSQL GOUPING DATA

• Group By
• Having
• RollUp

MYSQL TRANSACTION

• MySql Transaction
• MySql Table Locking

MYSQL IMPORT & EXPORT

• Import CSV to MySql
• Export Mysql to CSV

CODIGNITER BASICS

• What is Framework
• What is MVC
• Codeigniter vs Core Php

CODIGNITER SETUP & DIRECTORY STRUCTURE

• Installing Codeigniter
• Directory Structure

MODEL,VIEW,CONTROLLER

• What is model
• Where to find model directory
• Creating file in model directory
• How to use model file
• What is view
• Where to find view directory
• Creating file in view directory
• How to use view file
• What is controller
• Where to find controller directory
• Creating file in controller directory
• How to use controller file

WORKING WITH SOME ESSENTIAL FILES

• autoload file
• config file
• database file
• routes file

WORKING WITH HEADER,FOOTER OR COMMON PART

• Cutting header & Footer
• how to use header & footer in all pages

WORKING WITH EMAIL,FILE UPLOADING,FORM

• form input values
• form validation
• email setup
• file uploading
• multiple file uploading

CODEIGNITER SESSION & COOKIES

• What is Session
• Sending data to another page
• Login using Session
• What is Cookies
• How to set/remove cookies
• save password example using cookies

WORKING WITH DATABASE

• Database Configuration
• Database Connectivity
• select data
• insert data
• update data
• delete data

FILTERING DATA IN CODEIGNITER

• where
• and
• or
• between
• in
• like
• limit
• is null

JOINS IN CODEIGNITER

• inner join
• left join
• right join
• cross join
• self join

CODEIGNITER GOUPING DATA

• Group By
• Having
• RollUp

CODEIGNITER TRANSACTION

• Transaction

IMPORT & EXPORT

• Import CSV to MySql
• Export Mysql to CSV

Course Content : 
ES6 Concepts

• Arrow Function
• Map
• Object.keys
• Destructuring
• let,const,var
• ...(Spread Operator or Transpiler)
• backticks (``)
• Class and Objects
• Inheritance
• bind()
• this keyword

React Introduction

• Introduction to React
• Why React ?
• Virtual DOM
• npm,npx,yarn
• Basic CMD Commands for React
• React Installation
• React Folder Structure
• Running React App

Components In React

• Significance of component architecture
• Types of Components
• Functional Component
• Class Component
• Component Composition
• state
• props
• default export & named export component
• Introduction to Component Life Cycles
• ComponentDidMount
• ComponentDidUpdate

React Router

• Overview & Installation of React Router
• How to use in Project
• Nested Routing

React Bootstrap

• React Bootstrap Installation & Setup
• Working with React Bootstrap Components

Styling React Components

• Styled Components Overview
• Advantage of using styled components
• work with styled components

Working with API calls

• Api overview
• fetch
• axios

Working with Form and Events

• Working with Forms
• Events (keyup,click etc.)
• this.bind
• Arrow function

Code Splitting

• What is code splitting
• Why do you need code splitting
• React.lazy
• Suspense
• Route-based code splitting

Context Api

• Introduction to Context API
• When to Use Context
• Create Context
• Context.Provider
• Context.Consumer
• Reading Context in Component

React Hooks

• What are Hooks
• Why do you need hooks
• Different types of hooks
• useState()
• useEffect()
• useContext()
• useDispatch()
• useSelector()
• useReducer()

Redux & React Redux

• Introduction to Redux
• Why Redux
• Redux Principles
• Installation of Redux ,React-Redux
• CreateStore,Action,Dispatch
• Understand higher order component
• Understanding mapStateToProps and mapDispatchtToProps usage

Introduction to Languages

• What is Language?
• Types of languages
• Introduction to Translators
• Compiler
• Interpreter
• What is Scripting Language?
• Types of Script
• Programming Languages v/s Scripting Languages
• Difference between Scripting and Programming languages
• What is programming paradigm?
• Procedural programming paradigm
• Object Oriented Programming paradigm

• WHY PYTHON?
• History
• Features – Dynamic, Interpreted, Object oriented, Embeddable, Extensible, Large standard libraries, Free and Open source
• Why Python is General Language?
• Limitations of Python
• What is PSF?
• Python implementations
• Python applications
• Python versions
• PYTHON IN REALTIME INDUSTRY
• Difference between Python 2.x and 3.x
• Difference between Python 3.7 and 3.8
• Software Development Architectures

Python Software’s

• Python Distributions
• Download &Python Installation Process in Windows, Unix, Linux and Mac
• Online Python IDLE
• Python Real-time IDEs like Spyder, Jupyter Note Book, PyCharm, Rodeo, Visual Studio Code, ATOM, PyDevetc
• Python Language Fundamentals

Operators

• Arithmetic Operators
• Comparison Operators
• Python Assignment Operators
• Logical Operators
• Bitwise Operators
• Shift operators
• Membership Operators
• Identity Operators
• Ternary Operator
• Operator precedence
• Difference between “is” vs “==”
• Input & Output Operators
• Print
• Input
• Command-line arguments

Control Statements

• Conditional control statements
• If
• If-else
• If-elif-else
• Nested-if
• Loop control statements
• for
• while
• Nested loops
• Branching statements
• Break
• Continue
• Pass
• Return
• Case studies

Data Structures or Collections

• Introduction
• Importance of Data structures
• Applications of Data structures
• Types of Collections
• Sequence
• Strings, List, Tuple, range
• Non sequence
• Set, Frozen set, Dictionary
• Strings
• What is string
• Representation of Strings
• Processing elements using indexing
• Processing elements using Iterators
• Manipulation of String using Indexing and Slicing
• String operators
• Methods of String object
• String Formatting
• String functions
• String Immutability
• Case studies

List Collection

• What is List
• Need of List collection
• Different ways of creating List
• List comprehension
• List indices
• Processing elements of List through Indexing and Slicing
• List object methods
• List is Mutable
• Mutable and Immutable elements of List
• Nested Lists
• List_of_lists
• Hardcopy, shallowCopy and DeepCopy
• zip() in Python
• How to unzip?
• Python Arrays:
• Case studies

Tuple Collection

• What is tuple?
• Different ways of creating Tuple
• Method of Tuple object
• Tuple is Immutable
• Mutable and Immutable elements of Tuple
• Process tuple through Indexing and Slicing
• List v/s Tuple
• Case studies

Set Collection

• What is set?
• Different ways of creating set
• Difference between list and set
• Iteration Over Sets
• Accessing elements of set
• Python Set Methods
• Python Set Operations
• Union of sets
• functions and methods of set
• Python Frozen set
• Difference between set and frozenset ?
• Case study

Dictionary Collection

• What is dictionary?
• Difference between list, set and dictionary
• How to create a dictionary?
• PYTHON HASHING?
• Accessing values of dictionary
• Python Dictionary Methods
• Copying dictionary
• Updating Dictionary
• Reading keys from Dictionary
• Reading values from Dictionary
• Reading items from Dictionary
• Delete Keys from the dictionary
• Sorting the Dictionary
• Python Dictionary Functions and methods
• Dictionary comprehension

Functions

• What is Function?
• Advantages of functions
• Syntax and Writing function
• Calling or Invoking function
• Classification of Functions
• No arguments and No return values
• With arguments and No return values
• With arguments and With return values
• No arguments and With return values
• Recursion
• Python argument type functions :
• Default argument functions
• Required(Positional) arguments function
• Keyword arguments function
• Variable arguments functions
• pass’ keyword in functions
• Lambda functions/Anonymous functions
• map()
• filter()
• reduce()
• Nested functions
• Non local variables, global variables
• Closures
• Decorators
• Generators
• Iterators
• Monkey patching

Django Web Framework

• What is a Framework
• Introduction to Django
• Django – Design Philosophies
• History of Django
• Why django and Features
• Environment setup
• Web Server

Getting Started with Django

• Creating the first Project
• Integrating the Project to sublime text
• The Project Structure
• Running the server
• Solving the issues and Migrations
• Database Setup
• Setting Up Your Project

Create an Application

• What Django Follows
• Structure of django framework
• Model Layer
• What are models
• Model fields
• Querysets

Django – Admin Interface

• Starting the Admin Interface
• Migrations

Django – URL Mapping

• Organizing Your URLs
• Role of urls in djnago
• Working urls
• Forms
• Sending Parameters to Views
• Templates layer
• The Render Function

Django Template Language (DTL)

• Role of template layer in django
• Filters,Tags, Tag if, Tag for, Block and Extend Tags
• Comment Tag, Usage of templates
• Extending base template

Django – Models

• Creating a Model
• Manipulating Data (CRUD)
• Linking Models
• Django – Page Redirection

Django – Sending E-mails

• Sending a Simple E-mail
• Sending Multiple Mails with send_mass_mail
• Sending HTML E-mail
• Sending HTML E-mail with Attachments

Django – Form Processing

• Using Form in a View
• Usage of forms
• Crud operations using forms
• Crispy forms in django

Django – File Uploading

• Uploading an Image
• Django – Apache Setup

Django – Cookies Handling

• Django – Sessions
• Django – Comments

Django Admin

• Creating Super User
• Using admin in Django
• Adding models to admin
• Adding model objects using admin
• Displaying in cmd using querysets

Static files

• Loading css files into templates
• Loading js files into templates
• Uploading image using models
• User authentication

• What is WordPress
• What is CMS
• Need for CMS
• Wordpress CMS vs Other CMS

• Installing Wordpress
• Create Database
• Wordpress Admin Overview

• Installing theme
• theme settings
• upload files in media
• changing logo and favicons
• theme options

• Pages vs Posts
• Create Category for Post
• Add posts
• featured image in post
• Add Pages
• Static front pages
• blog page

• Widget Overview
• Add Content in Widget
• Menu Overview
• Setup menu in the website
• dropdown menus

• Why Wordpress Users
• Role of Wordpress Users
• Subscriber Role
• Editor Role
• Author Role
• Admin Role

• Plugin Installation
• Contact form
• Image Gallery Plugin
• Testimonials Plugin
• Accordion Plugin
• Many more...

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center