SMO (Social Media Optimization or Social Media Marketing) Course

Advanced SMO & Meta Ads Training Course by Next G Classes

At Next G Classes, we proudly offer a comprehensive Social Media Optimization (SMO) and Meta Ads (Facebook & Instagram Advertising) course designed to equip students, professionals, and business owners with practical, job-ready digital marketing skills. This course is delivered under the expert guidance of Digital Rajesh, a highly experienced digital marketing professional with over 10 years of hands-on industry experience.

In today’s competitive digital world, social media is no longer optional—it is essential. Our SMO & Meta Ads course is carefully structured from basic to advanced level, ensuring that even beginners can confidently build a strong foundation while advanced learners gain deep insights into performance marketing, lead generation, and sales growth.

Under the mentorship of Digital Rajesh, students learn not just theory, but real-world strategies that have been successfully applied across multiple industries. With a decade of experience managing live campaigns, brand growth strategies, and paid advertising budgets, Digital Rajesh brings practical knowledge, proven frameworks, and market-tested techniques directly into the classroom.

The course covers complete Social Media Optimization, including platform setup, profile and page optimization, content strategy, organic growth techniques, audience engagement, and performance analytics. Students learn how to build brand visibility, grow followers organically, and create high-impact content using modern tools and industry best practices.

The Meta Ads training module provides in-depth knowledge of Facebook and Instagram advertising, starting from Business Manager setup to advanced ad campaign creation. Learners gain hands-on experience with audience targeting, ad creatives, copywriting, budgeting, bidding strategies, lead generation ads, website traffic campaigns, conversion tracking, retargeting, and e-commerce ads. Special focus is given to ROI-driven advertising, helping students understand how to optimize campaigns for maximum results with minimal ad spend.

At Next G Classes, we strongly believe in learning by doing. That’s why this course includes live projects, real client campaign setups, practical assignments, and case studies. Students also learn how to analyze ad performance, reduce cost per lead, scale profitable campaigns, and handle ad policy issues professionally.

This course is ideal for students, job seekers, freelancers, entrepreneurs, business owners, and working professionals who want to build a successful career in digital marketing or grow their own business using social media.

Upon completion, students receive a course completion certificate, live project experience, and career guidance, including interview preparation, freelancing support, and client acquisition strategies.

With expert training, real-world exposure, and personalized mentorship, Next G Classes ensures you don’t just learn digital marketing—you master it.

PART 1: SOCIAL MEDIA OPTIMIZATION (SMO) COURSE

Module 1: Introduction to Social Media Marketing

• What is Digital Marketing

• Difference between SMO & SMM

• Importance of Social Media for Businesses

• Organic vs Paid Marketing

• Social Media Platforms Overview

Module 2: Understanding Social Media Platforms

• Facebook Profile vs Page vs Group

• Instagram Business Account Setup

• LinkedIn Profile & Company Page

• YouTube Channel Optimization

• Twitter (X) Basics

• Pinterest & Snapchat Overview

Module 3: Account Setup & Optimization

• Creating Business Pages (Step-by-step)

• Bio, Username & Profile Optimization

• Cover Photo & Brand Identity

• CTA Button Setup

• Page Roles & Permissions

Module 4: Content Strategy & Planning

• What is Content Marketing

• Types of Content:

  • Educational

  • Promotional

  • Engagement

  • Reels & Shorts

• Content Calendar Creation

• Hashtag Research & Strategy

• Caption Writing Techniques

Module 5: Graphic & Video Content for SMO

• Canva for Social Media Creatives

• Post Design Best Practices

• Reel & Short Video Ideas

• Video Editing Basics (Mobile + Desktop)

• Brand Color & Font Consistency

Module 6: Organic Growth Techniques

• Audience Targeting (Organic)

• Engagement Strategies

• Algorithm Understanding (FB & IG)

• Reel & Story Growth Hacks

• Community Management

Module 7: Analytics & Performance Tracking

• Facebook Insights

• Instagram Insights

• Reach, Engagement & Impression

• Best Time to Post

• Competitor Analysis

Module 8: SMO for Business & Personal Branding

• Local Business SMO

• E-commerce SMO

• Service-Based Business

• Influencer & Personal Branding

• Social Media Do’s & Don’ts

PART 2: META ADS (FACEBOOK & INSTAGRAM ADS) COURSE

• What are Meta Ads

• How Meta Ads Work

• Facebook Ads vs Google Ads

• Paid Ads Funnel Overview

• Meta Business Suite Overview

Module 10: Meta Business Manager Setup

• Creating Business Manager Account

• Page & Ad Account Setup

• Payment Method Configuration

• Pixel & Domain Setup

• User Access Management

Module 11: Meta Ads Structure

• Campaign → Ad Set → Ad

• Understanding Objectives:

  • Awareness

  • Traffic

  • Engagement

  • Leads

  • Sales

  • App Promotion

• Choosing the Right Objective

Module 12: Audience Targeting (Most Important)

• Core Audience Targeting

• Custom Audience:

  • Website Visitors

  • Instagram Engagers

  • Customer List

• Lookalike Audience

• Interest & Behavior Targeting

• Location-Based Targeting

Module 13: Ad Creatives & Copywriting

• Image Ads vs Video Ads

• Carousel Ads

• Reel Ads & Story Ads

• Ad Copy Writing Formula (AIDA)

• Headline, Primary Text & CTA

• Creative Testing Techniques

Module 14: Budgeting & Bidding Strategy

• Daily vs Lifetime Budget

• Bid Strategy Explained

• Cost Per Result Optimization

• Scaling Ads Safely

• Ad Scheduling

Module 15: Lead Generation Ads

• Lead Ads Setup (Instant Forms)

• Form Types & Questions

• CRM Integration

• Lead Quality Improvement

• Follow-up Strategy

Module 16: Website Traffic & Conversion Ads

• Traffic Ads Setup

• Conversion Tracking

• Meta Pixel Installation

• Event Setup (Purchase, Add to Cart)

• Funnel-Based Campaigns

Module 17: E-Commerce Ads (Advanced)

• Product Catalog Setup

• Dynamic Product Ads

• Retargeting Campaigns

• Abandoned Cart Ads

• ROAS Optimization

Module 18: Ad Optimization & Scaling

• Reading Ads Manager Reports

• A/B Testing

• Killing Bad Ads

• Scaling Winning Ads

• Reducing Cost Per Lead / Sale

Module 19: Policy, Rejections & Troubleshooting

• Meta Ads Policies

• Ad Rejection Reasons

• Account Restrictions

• How to Appeal Ads

• Best Practices to Stay Safe

Module 20: Live Projects & Case Studies

• Real Client Campaign Setup

• Local Business Ads

• Education Institute Ads

• Real Estate / Service Ads

• Performance Report Creation

CERTIFICATION & CAREER SUPPORT

• Course Completion Certificate

• Live Project Certificate

• Interview Preparation

• Freelancing Guidance

• Agency & Job Support

• How to Get Clients (Upwork, Fiverr, Local)

TOOLS COVERED

• Meta Business Suite

• Facebook Ads Manager

• Canva

• Google Analytics (Basics)

• Pixel Helper

• Scheduling Tools

• Students

• Business Owners

• Freelancers

• Digital Marketers

• Working Professionals

• Entrepreneurs