Digital Marketing Course

 It’s a more common word in at least 60% of people across the country. Digital technology combines with IT technology growing day by day within our daily life. Almost peoples are using digital technology to make their task easy, precise and fast way. Because it reduces our times and cost to do the things fast. So, Points come to how we can improve our self as per Digital technology. Point this we a Next-G Classes designed Advance Digital Marketing Expert Course, which is based on the latest technology and helpful for working professional, fresher’s, businessman and anyone who looks forward to improving their skills in Digital Technology.

This 6 Months designed course are the unique one in itself, in which one will learn the concepts of Adobe Photoshop to improve website graphics work. After learning graphic designing you will learn to create highly optimized web pages & websites using HTML & CSS, Bootstrap & WordPress.

After learning the concepts of graphic design, web pages designing, you will learn the implementation of SEO techniques on web pages to make web pages popular. During learning techniques of SEO, our experts teach all factors of on page and off page activity. Step by step we will cover all the concepts throughout the course mentioned in our course details below. Within the course we will cover all the essential digital marketing concepts also apart from mention one like create ads and optimize, SEO tools analyze, make a website or business as a brand.

WHO CAN JOIN ADVANCED DIGITAL MARKETING COURSE?

• 10th, 12th or Equivalent
• BCA/MCA, B. TECH, M. TECH, B.SC(IT/CS), BBA, MBA, B.COM Students
• Diploma Candidates
• Working Professionals

Overview of Advance Digital Marketing Expert Course

1. Module: Graphic Design
2. Module: Web Designing
3. Module: WordPress Website Development
4. Module: SEO
5. Module: SMO
6. Module: Online Advertising – PPC & Ad words
7. Module: Content Marketing
8. Module: SEO Tools
9. Module: Online Reputation Management
10. Module: Schema Markup
11. Module: Website Setup for SEO
12. Module: SEO Checklist before Website Publishing
13. Module: Online Selling on Different Platform
14. Module: Techniques to Boost Ranking Within Month
15. Module: Google AdSense and YouTube Earning
16. Module: Free Blog Creation and Earning
17. Module: Google Certification Exam
18. Module: Domain and Hosting Concepts
19. Module: Business E-Mail Creation
20. Module: Important Questions and Answer

Complete Advance Digital Marketing Course Overview

Module 1: Graphics Designing (Adobe Photoshop)

• Adobe Photoshop Introduction
• Workspaces in Photoshop
• Vector vs Raster
• Image size
• Dimension in Photoshop
• Resolution
• Layers Work
• File types
• Colour
• Making
• Copy & paste
• Transform tools
• Using brushes
• Eraser tool & Layer Masking
• Shape tool
• Type principals
• Layer styles
• Paths & Pen tool
• Smart Objects
• Colour Adjustments
• Adjustment Layers
• Filters in Photoshop
• Blending Modes
• Saving in Photoshop
• Setting up a document
• 3D Effect
• Adding type to the design
• Save for print
• Save for web
• Project

Module 2: Web Designing

HTML5 & CSS3

• Website Designing and Planning
• HTML: Introduction, Editors, structure, tables, lists etc.
• CSS: Introduction, adding CSS, colors in CSS, fonts, text formatting, pages background color, using float, maintain ordered and unordered lists, box model in CSS, margin, padding, and border concepts
• File structuring using selectors: Selection in CSS, Uses of classes,

tag uses, using ids to give look your website, Selector weight values

• HTML5: Selections in HTML5, Developing web layout and Navigation, Layout creation and Navigation in
• HTML5, Create Column, Header Creation, Adding Navigation Bar etc..
• CSS3: Modules, Box and Text Shadow, Importing other style sheets
• Creating drop-down and pages on your menus
• Adding Various Features on your Website
• Google Map Mapping in Your Website
• Embedding a YouTube Video
• Adding Social Icons in website
• Web Form Creation

Module 3: Bootstrap

• Bootstrap Introduction
• Grid system
• Typography
• Table Creation
• Form Elements, Classes, and States
• Button styling using btn classes
• Image responsive using bootstrap
• Helpers CSS Classes
• Glyph Icons, Dropdown Menu, and Button Group
• Responsive Navigation Menu – Navbar Components
• Pagination
• Bootstrap Page Alerts
• Bootstrap components
• Bootstrap Plug-In the modal dialog box
• Bootstrap Plug-in Tool tips
• Bootstrap Plug-in Alerts
• Collapsible and accordion
• Carousel
• External CSS use

Module 4: Website Development using Word press CMS

WordPress Introduction

• It’s Uses
• it’s Importance

Installation and Configuration

Wamp Server Setup/ Xamp Server Setup

• Database Creation
• Uses of WordPress File
• WordPress Dashboard
• Importance of Dashboard
• Install New Theme, Modify New Themes
• Posts
• Media
• Pages
• Comments
• Appearance
• Customize and Navigate the Dashboard
• Writing Settings
• Different Editor and Tool Bar
• HTML Editor and Tool Bar
• Text Formatting
• Page’s Creation
• Difference Between Pages and Blogs
• Role of Pages and Blogs
• Optimization of Images for Uploading Using SEO
• Upload and Insert an Image
• Insert Images from Web Sources
• Uses of Images in Media Library
• Image Gallery Creation
• Insertion of Audio and Video in Pages and Blogs
• Uses of Widgets and Plugins
• Importance of Widget Option to build Website
• Manage Sidebar Items Using Widget
• Important Plugins
• How to Install and Activate a Plugin
• How To use Plugins in Websites
• Content Creation using Page Builders
• Use of Typography to Enhance Posts and Pages
• Use Images/ Audio/ Video to Enhance Posts and Pages
• Customizing Heater Art with a Built-in-Tool
• Static Page Setup and Designing
• Add Sliders on Home Page
• Logo, Menus, Body, Footer Content Designing
• Update
• Manually and Automatic Setting
• Install Plugin Upgrades
• Resize Images Using CSS
• Heading Colour Changes using CSS
• Menu Updating Using CSS
• Header Footer Designing using CSS
• Sidebar
• HTML Mode
• PHP Code
• SEO Introduction
• Most Important SEO Plugins
• Google Analytics and Webmasters Setup to Site
• Social Plugins uses and configuration’s
• Sitemap Creation using Plugins
• Professional Business/ News/ Blogging/Songs etc. Website Development
• Woo-Commerce Website Development

Module 5: Digital Marketing Introduction

Module 6: SEO

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

• White Hat SEO
• Black Hat SEO

Phases in SEO

• Pre-site activity
• On page activity
• Post site activity
• Off page activity

Keywords – the Most Important Item in SEO

• Keyword Length-
• Keyword Demand
• Synonyms/Alternative Words
• Keyword Density
• How to calculate keyword density
• Keyword research tools

On Page Introduction

On-Page SEO Checklist

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description
• Keyword
• Author
• Robot
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility

Other Factors of On Page SEO

• Content Change
• Business Address and Telephone Number

Off Page Activity

• Link Building
• Back link
• Anchor Text

Types of Links in SEO

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

Site setup for SEO

• Managing redirection of pages and websites
• Content Quality Check-up
• CMS Websites Benefits or Limitation

Module 6: SMO

Introduction of social platform

Social Media Marketing Strategy

Account Creation

Facebook Page Creation and Marketing

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Community

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

• Awareness
• Consideration
• Conversion

Ad Set

Create New Facebook Ads

• An ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

• Facebook
• Instagram
• Audience Network

Optimization & Delivery

Google Plus

• Business Listing
• Creating a Strong Profile
• Create a Business Page
• community
• followers etc.

LinkedIn

• Personal Account Creation
• Make Profile Strong
• Creation of Page for business, brand, popularity
• How to write an Article on LinkedIn
• Group Creation and Promotion
• How to get followers

Twitter

• Create a strong Twitter Personal or Business Page
• Tweets in Twitter
• Advantages of Tweets for Branding
• Use of # tag
• Use of @ tag and its importance
• How to Increase followers

YouTube

• Create a Profile on YouTube
• Create Chanel on YouTube
• Customize Your Chanel
• Creations of Playlists in YouTube
• Dashboard
• Section
• Setting
• How to post the video on Public and Private
• How to Solve Copyright Issues
• Analytics
• You tube Ads
• How To earn money from YouTube

Pint rest

Instagram

Myspace

Vimeo and other social platforms

Module 7: Email Marketing

Module 8: Online Marketing

Module 9: Google AdWords

Google AdWords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

• Sales
• Leads
• Website Traffic
• Product & Brand Consideration
• Brand awareness and search
• App Promotion
• Create a campaign without a goal’s guidance

Campaign types

• Search
• Display
• Shopping
• Video

Locations Targeting

• TARGET
• EXCLUDE
• Near by

Languages

Budget

• Delivery Method
  • Standard
  • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

• Site link Extensions
• Callout extensions
• Call extensions
• Structured snippet extensions
• Message extensions
• App extensions
• Promotion extensions
• Location extensions
• Price extensions

Ad Rotation

Ad Schedule

Campaign URLs

Ad Group  

Keywords

• Broad Match
• Phrase Match
• Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

• Keyword Planner
• Ad Preview and Diagnosis

Shared Library

• Audience manager
• Portfolio bid strategies
• Negative keyword lists
• Shared budgets
• Placement exclusion lists

Bulk Actions

• All bulk actions
• Rules
• Scripts
• Uploads

Measurement

• Conversions
• Google Analytics
• Search attribution

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Centre

Module 10: Google Ad Sense

Module 11: Google Tools

Google Analytic tools

• Site Setup for Analytic
• Implementation of Tracking Code on Website
• Linking Google Analytics to Search Console
• Real Time Analysis in analytics
• Detailed Analysis of Audience through Analytics
• Detailed Analysis of Acquisition
• Detailed Analysis of Behaviour in Analytics
• Detailed Analysis of Conversions
• Linked Analytics through Ad words

Google Webmaster tools

• Linked Website through Search Console
• Search Appearance in Webmasters
• Analysis Performance
• URL Inspection
• Coverage
• Sitemaps Submission for indexing
• Internal and External Link Analysis
• Ownership Verification
• Website Indexing
• Fetching New URL

ALEXA

WOORANK

Developers Google

• Speed
• Page Speed
• Insights

Module 12: Google Algorithm

• Hummingbird
• Mobile Friendly Update
• Panda Update
• Penguin Update
• Pigeon Update
• Payday Update
• Pirate Update
• EMD (Exact Match Domain) Update
• Top Heavy Update
• AMD

Module 13: Complete Knowledge of Free and Paid Tools

Module 14: Preparation for Interview and Job Placement