Combining digital and IT technologies is an increasing part of our daily lives. Almost everyone uses digital technology since it makes their work simpler, more accurate, and quicker. Because doing things quickly saves us time and money, let’s consider how to better ourselves using digital tools. Because of this, we at Next-G Classes developed an Advanced Digital Marketing Expert Course that is both up-to-date technologically and useful for professionals, newcomers, and businesspeople alike.

If you want to learn how to use Adobe Photoshop to make better graphics for your website, go no further than our exclusive 6-month course. You can then apply what you’ve learned in graphic design to develop highly optimised web pages and sites utilising markup languages like HTML and CSS, Bootstrap, and WordPress.

You will learn how to integrate SEO strategies on websites after mastering the fundamentals of visual and web page design. Our SEO training courses cover every facet of optimisation, from on-site to off-site promotion. Our course will thoroughly cover all the material listed in the course description. In addition to the previously mentioned material, you will also learn how to examine the content of your website, create an online brand for your firm, and optimize your adverts with the help of search engine optimization (SEO) tools.

Our Features:

  • Latest technology based training
  • Live project
  • Offline and online classes
  • Unlimited practice
  • Professional trainers
  • One to one based training
  • Flexible batch timings available
  • Internship training
  • Job placement
  • Batches are available in morning, evening and weekend

 

Who Can Join an Advanced Digital Marketing Course?

  • 10th, 12th or Equivalent
  • BCA/MCA, B. TECH, M. TECH, B.SC(IT/CS), BBA, MBA, B.COM Students
  • Diploma Candidates
  • Working Professionals

Experienced Leaders Need Next Level Knowledge

To achieve success, experts must have both a broad perspective and the specialised knowledge to implement it. If you want to elevate your message, brand, and career to new heights, you need to have the ability to do it genuinely and practically.

Overview of Advance Digital Marketing Expert Course

  1. Module: Graphic Design
  2. Module: Web Designing
  3. Module: WordPress Website Development
  4. Module: SEO
  5. Module: SMO
  6. Module: Online Advertising – PPC & Ad words
  7. Module: Content Marketing
  8. Module: SEO Tools
  9. Module: Online Reputation Management
  10. Module: Schema Markup
  11. Module: Website Setup for SEO
  12. Module: SEO Checklist before Website Publishing
  13. Module: Online Selling on Different Platform
  14. Module: Techniques to Boost Ranking Within Month
  15. Module: Google AdSense and YouTube Earning
  16. Module: Free Blog Creation and Earning
  17. Module: Google Certification Exam
  18. Module: Domain and Hosting Concepts
  19. Module: Business E-Mail Creation
  20. Module: Important Questions and Answer

Module 1: Graphics Designing

  • Adobe Photoshop Introduction
  • Workspaces in Photoshop
  • Vector vs Raster
  • Image size
  • Dimension in Photoshop
  • Resolution
  • Layers Work
  • File types
  • Colour
  • Making
  • Copy & paste
  • Transform tools
  • Using brushes
  • Eraser tool & Layer Masking
  • Shape tool
  • Type principals
  • Layer styles
  • Paths & Pen tool
  • Smart Objects
  • Colour Adjustments
  • Adjustment Layers
  • Filters in Photoshop
  • Blending Modes
  • Saving in Photoshop
  • Setting up a document
  • 3D Effect
  • Adding type to the design
  • Save for print
  • Save for web
  • Project

Module 2: Web Designing

  • Website Designing and Planning
  • HTML: Introduction, Editors, structure, tables, lists etc.
  • CSS: Introduction, adding CSS, colors in CSS, fonts, text formatting, pages background color, using float, maintain ordered and unordered lists, box model in CSS, margin, padding, and border concepts
  • File structuring using selectors: Selection in CSS, Uses of classes,tag uses, using ids to give look your website, Selector weight values
  • HTML5: Selections in HTML5, Developing web layout and Navigation, Layout creation and Navigation in
  • HTML5, Create Column, Header Creation, Adding Navigation Bar etc..
  • CSS3: Modules, Box and Text Shadow, Importing other style sheets
  • Creating drop-down and pages on your menus
  • Adding Various Features on your Website
  • Google Map Mapping in Your Website
  • Embedding a YouTube Video
  • Adding Social Icons in website
  • Web Form Creation

  • Bootstrap Introduction
  • Grid system
  • Typography
  • Table Creation
  • Form Elements, Classes, and States
  • Button styling using btn classes
  • Image responsive using bootstrap
  • Helpers CSS Classes
  • Glyph Icons, Dropdown Menu, and Button Group
  • Responsive Navigation Menu – Navbar Components
  • Pagination
  • Bootstrap Page Alerts
  • Bootstrap components
  • Bootstrap Plug-In the modal dialog box
  • Bootstrap Plug-in Tool tips
  • Bootstrap Plug-in Alerts
  • Collapsible and accordion
  • Carousel
  • External CSS use

Module 3: Website Development using WordPress CMS

  • It’s Uses
  • it’s Importance Installation and Configuration Wamp Server Setup/ Xamp Server Setup
  • Database Creation
  • Uses of WordPress File
  • WordPress Dashboard
  • Importance of Dashboard
  • Install New Theme, Modify New Themes
  • Posts
  • Media
  • Pages
  • Comments
  • Appearance
  • Customize and Navigate the Dashboard
  • Writing Settings
  • Different Editor and Tool Bar
  • HTML Editor and Tool Bar
  • Text Formatting
  • Page’s Creation
  • Difference Between Pages and Blogs
  • Role of Pages and Blogs
  • Optimization of Images for Uploading Using SEO
  • Upload and Insert an Image
  • Insert Images from Web Sources
  • Uses of Images in Media Library
  • Image Gallery Creation
  • Insertion of Audio and Video in Pages and Blogs
  • Uses of Widgets and Plugins
  • Importance of Widget Option to build Website
  • Manage Sidebar Items Using Widget
  • Important Plugins
  • How to Install and Activate a Plugin
  • How To use Plugins in Websites
  • Content Creation using Page Builders
  • Use of Typography to Enhance Posts and Pages
  • Use Images/ Audio/ Video to Enhance Posts and Pages
  • Customizing Heater Art with a Built-in-Tool
  • Static Page Setup and Designing
  • Add Sliders on Home Page
  • Logo, Menus, Body, Footer Content Designing
  • Update
  • Manually and Automatic Setting
  • Install Plugin Upgrades
  • Resize Images Using CSS
  • Heading Colour Changes using CSS
  • Menu Updating Using CSS
  • Header Footer Designing using CSS
  • Sidebar
  • HTML Mode
  • PHP Code
  • SEO Introduction
  • Most Important SEO Plugins
  • Google Analytics and Webmasters Setup to Site
  • Social Plugins uses and configuration’s
  • Sitemap Creation using Plugins
  • Professional Business/ News/ Blogging/Songs etc. Website Development
  • Woo-Commerce Website Development

Module 4: Digital Marketing Introduction

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO

Phases in SEO

  • Pre-site activity
  • On page activity
  • Post site activity
  • Off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

On Page Introduction

On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing (PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Check-up
  • CMS Websites Benefits or Limitation

Introduction of social platform

Social Media Marketing Strategy

Account Creation

Facebook Page Creation and Marketing

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • An ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network

Optimization & Delivery

Google Plus

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc.

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • Use of # tag
  • Use of @ tag and its importance
  • How to Increase followers

YouTube

  • Create a Profile on YouTube
  • Create Chanel on YouTube
  • Customize Your Chanel
  • Creations of Playlists in YouTube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • You tube Ads
  • How To earn money from YouTube

Pint rest

Instagram

Myspace

Vimeo and other social platforms

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Google AdWords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

  • Sales
  • Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand awareness and search
  • App Promotion
  • Create a campaign without a goal’s guidance

Campaign types

  • Search
  • Display
  • Shopping
  • Video

Locations Targeting

  • TARGET
  • EXCLUDE
  • Near by

Languages

Budget

  • Delivery Method
    • Standard
    • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

  • Site link Extensions
  • Callout extensions
  • Call extensions
  • Structured snippet extensions
  • Message extensions
  • App extensions
  • Promotion extensions
  • Location extensions
  • Price extensions

Ad Rotation

Ad Schedule

Campaign URLs

Ad Group  

Keywords

  • Broad Match
  • Phrase Match
  • Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

  • Keyword Planner
  • Ad Preview and Diagnosis

Shared Library

  • Audience manager
  • Portfolio bid strategies
  • Negative keyword lists
  • Shared budgets
  • Placement exclusion lists

Bulk Actions

  • All bulk actions
  • Rules
  • Scripts
  • Uploads

Measurement

  • Conversions
  • Google Analytics
  • Search attribution

Setup

  • Billing & payments
  • Business data
  • Account access
  • Linked accounts
  • Preferences
  • Google Merchant Centre

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Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behaviour in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance in Webmasters
  • Analysis Performance
  • URL Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL

ALEXA

WOORANK

Developers Google

  • Speed
  • Page Speed
  • Insights

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

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