In Daily basis millions of peoples searches on Google to find solutions of his/her problems. And lots of peoples get right solutions for their query. Because the main aim of Google to provide relevant results towards peoples searches. Generally Google shows two results for any queries one is called Ads and another is called SEO Result or Organic Results. In SERP(Search Engine Result Page) top we get ADS, Product placements, Sponsored Ads it’s all comes under Google Ads.

Generally audience comes to know about the different-2 points. Some peoples searches for new things, some searches for go anywhere, some want to shop online, etc. So our main aim is to provide sufficient result for the different kind of audiences. Generally Adwords is a paid tool while SEO is a free process. Here we have to pay for everything.  

Ad words Expert Course is a complete course includes basic to advance concepts of online marketing. In this you will learn the concepts of Google search engine. Our expert trainers teach you all concepts of sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion,  Create a campaign without a goal’s guidance etc. You will learn different to create different campaign type like: search, display, shopping, video ads.

During the training, we will guide you to create quality based campaign. Because creating quality campaign includes lots of things for attractive ads like: Ads groups, landing pages, CPC, Quality Score, Dynamic Ads, Ads extensions etc.

WHO CAN JOIN ADVANCE ADWORDS COURSE

  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

Google Adwords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

  • Sales
  • Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand awareness and search
  • App Promotion
  • Create a campaign without a goal’s guidance

Campaign types

  • Search
  • Display
  • Shopping
  • Video

Locations Targeting

  • TARGET
  • EXCLUDE
  • Near by

Languages

Budget

  • Delivery Method
    • Standard
    • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

  • Site link Extensions
  • Callout extensions
  • Call extensions
  • Structured snippet extensions
  • Message extensions
  • App extensions
  • Promotion extensions
  • Location extensions
  • Price extensions

Ad Rotation

Ad Schedule

Campaign urls

Ad Group  

Keywords

  • Broad Match
  • Phrase Match
  • Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

  • Keyword Planner
  • Ad Preview and Diagnosis

Shared Library

  • Audience manager
  • Portfolio bid strategies
  • Negative keyword lists
  • Shared budgets
  • Placement exclusion lists

Bulk Actions

  • All bulk actions
  • Rules
  • Scripts
  • Uploads

Measurement

  • Conversions
  • Google Analytics
  • Search attribution

Setup

  • Billing & payments
  • Business data
  • Account access
  • Linked accounts
  • Preferences
  • Google Merchant Center