# Expert Search Engine Ads Course

> Learn to run high quality ads and create more business for you or your clients, after joining our search engine ads expert course. In this course we will teach you to run all types of ads with live project.

- Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085
- Web page: https://nextgclasses.com/search-engine-ads-course
- Duration: Regular 45 Days · Fastrack 25 Days · Crash 10 Days
- Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance
- Enquire: +91-7503301775, +91-8287540705 · nextgclasses@gmail.com

**Module 1: Introduction to Search Engine Advertising**

- Overview of Search Engine Advertising (SEA) and its importance in digital marketing.

- Comparison with Search Engine Optimization (SEO) and other digital advertising methods.

- Understanding the role of major search engines (Google, Bing) in SEA.

- Setting campaign objectives and goals for effective advertising strategies.

**Module 2: Google Ads Fundamentals**

- Introduction to Google Ads (formerly Google AdWords).

- Account setup and navigation within the Google Ads interface.

- Creating and managing campaigns, ad groups, and ads.

- Keyword research techniques using Google Keyword Planner and other tools.

**Module 3: Bing Ads and Alternative Platforms**

- Overview of Bing Ads platform and its key features.

- Setting up and managing campaigns on Bing Ads.

- Exploring other search engine advertising platforms (Yahoo Gemini, Baidu, etc.).

- Cross-platform strategies and campaign management considerations.

**Module 4: Keyword Research and Ad Group Structuring**

- Conducting comprehensive keyword research for SEA campaigns.

- Understanding keyword match types and their impact on ad performance.

- Organizing keywords into structured ad groups for relevance and performance.

- Using negative keywords to refine targeting and improve ROI.

**Module 5: Ad Copywriting and Ad Extensions**

- Best practices for writing compelling ad copy that drives clicks and conversions.

- Utilizing ad extensions (sitelinks, callouts, structured snippets) to enhance ad visibility.

- A/B testing ad variations to optimize ad performance and improve Quality Score.

- Ad policies and guidelines across different advertising platforms.

**Module 6: Campaign Optimization and Performance Metrics**

- Strategies for optimizing SEA campaigns based on performance data.

- Monitoring and interpreting key performance metrics (CTR, Quality Score, Conversion Rate).

- Implementing bid adjustments and budget optimization techniques.

- Using Google Analytics and other analytics tools to track campaign success and ROI.

**Module 7: Remarketing and Display Advertising**

- Implementing remarketing strategies to re-engage past visitors and increase conversions.

- Creating remarketing lists and setting up remarketing campaigns in Google Ads.

- Introduction to display advertising and utilizing the Google Display Network (GDN).

- Targeting options, ad formats, and best practices for display ads.

**Module 8: Local and Mobile Advertising Strategies**

- Targeting local audiences with location-based advertising tactics.

- Setting up location extensions and optimizing ads for local search intent.

- Mobile advertising best practices and strategies for reaching mobile users effectively.

- Utilizing mobile-specific ad formats and features (click-to-call, app promotion ads).

**Module 9: Budget Management and Bid Strategies**

- Setting advertising budgets and allocating funds across campaigns.

- Understanding different bidding strategies (CPC, CPA, CPM) and when to use each.

- Tools and techniques for effective bid management and budget optimization.

- Calculating and optimizing return on ad spend (ROAS) and cost-per-acquisition (CPA).

**Module 10: Advanced Topics and Case Studies**

- Advanced campaign optimization techniques (ad scheduling, geo-targeting, device targeting).

- Implementing advanced Google Ads features such as Dynamic Search Ads and Shopping Ads.

- Analyzing case studies and real-world examples of successful SEA campaigns.

- Emerging trends in SEA and future directions in digital advertising.