# Hotstar Ads Expert Course

> Join the Hotstar Ads Expert Course at Next-G Classes, Rithala (near Rohini), Delhi. Learn from industry trainers with live projects, certificate and placement assistance. Classroom & online batches.

- Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085
- Web page: https://nextgclasses.com/hotstar-ads-expert-course
- Duration: Regular 30 Days · Fastrack 15 Days · Crash 10 Days
- Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance
- Enquire: +91-7503301775 · nextgclasses@gmail.com

## Syllabus

**Hotstar Ads Account Setup**

- OTT Advertising Basics

- Account Creation & Setup

- Setting Up Hotstar Ads Account

- Understanding Dashboard & Interface

- Billing & Payment Setup

- Pixel & Tracking Setup

- Difference Between OTT & Traditional Advertising & Digital Adevertsing

- Benefits of Hotstar Advertising

- Types of OTT Audiences

**Hotstar Inventory & Ad Placements**

Video Ad Formats

Audience Reach & Demographics

Regional & Language Targeting

**Module 1: Introduction to Hotstar Ads**

Types of Businesses That Can Use Hotstar Ads

Understanding Ad Placements

**Module 2: Hotstar Ads Account Setup**

Creating a Hotstar Ads Account

Dashboard Overview

Billing & Basic Settings

Campaign Objectives

**Module 3: Audience Targeting**

Location Targeting

Language & Device Targeting

Interest & Behavior Targeting

Retargeting Audiences

**Module 4: Video Ads Creation**

Types of Hotstar Video Ads

Video Ad Sizes & Requirements

Creating High-Converting Video Ads

Best Creative Practices

**Module 5: Campaign Creation**

Creating Campaigns Step-by-Step

Budget & Bidding Setup

Audience Selection

Ad Upload Process

**Module 6: Campaign Optimization**

Improving Ad Performance

Reducing CPM

Increasing Video Views

Scaling Winning Campaigns

**Module 7: Retargeting Strategies**

Website Visitor Retargeting

Video Viewer Retargeting

Funnel-Based Remarketing

**Module 8: App Install Campaigns**

App Promotion Campaign Setup

App Tracking Basics

App Install Optimization

**Module 9: Analytics & Reporting**

Important OTT Metrics

Understanding Reports

Measuring ROI

Performance Analysis

**Module 10: Advanced Strategies**

IPL & Live Sports Advertising

Regional Campaign Strategies

Brand Awareness Campaigns

Competitor Analysis

**Bonus Module**

Live Campaign Practical

Real Campaign Setup

Optimization Walkthrough

Case Studies

Common Mistakes to Avoid