# Google Ads Agency Style Course

> Join the Google Ads Agency Style Course at Next-G Classes, Rithala (near Rohini), Delhi. Learn from industry trainers with live projects, certificate and placement assistance. Classroom & online batches.

- Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085
- Web page: https://nextgclasses.com/google-ads-complete-professional-course
- Duration: Regular 45 Days · Fastrack 30 Days · Crash 15 Days
- Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance
- Enquire: +91-7503301775 · nextgclasses@gmail.com

## Syllabus

**What Is Perfomance MarketingWho is this Course for?**

Introduction

**Understanding the requirement of Lead Generation Campaign (Depending on different businesses)How to setup daily budget ?**

How to Calculate the Initial Daily Budget in the Beginning ?

Understanding the proper Conversion setup (Advance Level )

Understanding Difference between Events and Conversions

Conversion Action/ Goal And Account Level Conversions

Primary and secondary Conversions

Setting up Conversions from Google Ads Based on Thank you Page

Setting up Conversions from Google Ads Based on Ajax Forms

Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level

Setting up Normal/Standard Remarketing Code on Website in Correct Way

Offline Conversions in Google Ads

What are Enhanced Conversions

How to setup Enhanced Conversion for web using GTM

How to setup Enhanced Conversion for leads using GTM

**Installing Analytics And Other Tools**

Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.

**Search Ads Mastery**

Understanding the keywords Match type of new Era

Keyword Research and Ad Group theming.

The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)

New Ways of Implementing Negative keywords in Google Ads

URL Parameters and Dynamic URL parameters at advance Level

How to create Remarketing Audiences based on website Visitors

How to use Audiences in Google Ads Search Ads (Targeting and Observation)

How to Use Remarkeing Audience in Search Ads - RLSA

Avoid Fake clicks

Understanding All bidding Strategies for Search Ads [Advanced]

Advanced Concept of Portfolio Bidding Strategies for Better optimization 11:00

Using DSA in Search Ads

All Search based Experiments

Search Term Reports like Experts

Concept of Budget Pacing

Hidden Secret Competitive Metrics

Scaling methods in Google Ads for Search Ads

Campaign Optimization

**Display Campaigns**

Where to use Display Ads

Bidding Strategies for Different puporses of Display Ads

Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads

Types of Audiences : Other Audiences Explained.

Display Campaign Creatives Mastery

HTML 5 Creatives for Google Display Ads

Display Campaign Optimization

**Google's Attribution Masterclass**

Google's Attribution Masterclass

Difference Between Conversion and Conversions (Conversions by Time) - Important

**Shopping Ads & Performance Max Campaigns**

Ecosystem of Google Shopping Ads

How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based Wordpress Website

Sending All the Ecommerce Events along with Dynamic Values from Wocommerce Wordpress website to GA4 using Web GTM

Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail

Setting up a Google Merchant Center Account - Right Way

How to Setup Primary Feed in Google Merchant Center for a Wordpress website

Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.

Master the Product Feed Optimization

Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center

**Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?**

What are the Audience Signals in PMax Campaigns and How they Should be used

What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.

New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns

How to Structure and setup Standard Shopping Campaigns in the Beginning

What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)

Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store

Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes

Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps

Using DSA in Ecommerce

Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads

Advanced Performance Max Script to Get more insights.

**Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools**

App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking

How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.

How to create the proper structure for App Install Campaigns.

Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns

**Unlocking the Demand Gen Campaigns**

Introduction and Best Practices of Google Ads - Demand Gen Campaigns

**Youtube Ads Mastery Module**

Creating the Youtube based Audiences - by Connecting Youtube Channel to Google Ads Account

What can be the different Tools to check Competitors Youtube Ads

Different Situations to use Infeed Video Ads & Skippable Ads

Skippable Ads - Campaign for keyword based Targeting

Skippable Ads - Campaign for placement based Targeting

How to Create Conversion based YT Campaign for TOF audience + Remarketing Audience to get conversions

Introduction to YT Shorts Ads & How to create those Practically

Super Audience Campaign - Offer based Campaign strategy

How to Use video Analytics and other Video Reports to Optimize Campaigns for better Performance ?

**Scripting Masterclass**

Google Ads Scripts for the Purpose of Reporting

Manager Account Script for No Impressions & Account Anamoly Detector Script