# Internet Marketing Expert Course

> In this Internet Marketing Course, you will learn basic to advance concepts of seo, smo, graphic designing, google ads, Facebook and Instagram ads etc.

- Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085
- Web page: https://nextgclasses.com/best-internet-marketing-institute
- Duration: Regular 4 Months · Fastrack 2 Months · Crash 30 Days
- Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance
- Enquire: +91-7503301775, +91-8287540705 · nextgclasses@gmail.com

Internet Marketing Expert at Next-G Classes is a 4 months Course. This course is designed for those students or working professional who are interested to learn Word press website Development, and Digital Marketing in Depth. This Course covers all the concepts of word press website development and Digital marketing.

In this course Module 1, starts from the concepts of Word press website development where we teach the concepts of website develop using word press. Learning word press help you to understand about different types of website like: informative website, blogging website, business website, ecommerce website etc. In this module we also discuss all-important SEO plugins, which are useful for promoting website on search engines.

After completing the Module 2 we starts to teach all important topics which is Digital Marketing. In This Module we deeply teach all important term covers within the Digital marketing like: SEO, SMO, GOOGLE ADS, AFFLIATE MARKETING, ORM, EMAIL MARKETING, AI, ETC. All these Topics point will teach carefully in terms of theoretical and practical.

**After completing the Module 3**, we now teach another important concepts of Domain, Hosting, business email, ORM, interviews questions and answers preparations. Apart from all these topics we also discuss about all important SEO tools which are free and paid. This modules help you to understand what is domain? Which types of domain will be good for you or your business? What is hosting and how we do hosting?

## Syllabus

#### INTERNET MARKETING EXPERT COURSE DETAILS

**Module I**

- Graphic, Web, Development Concept

- Adobe Photoshop

- HTML and CSS

- WordPress Domain and Hosting Concepts

**Module II**
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO

- White Hat

- Black Hat

- Gray Hat

Phases in SEO

- Pre site

- on page

- post site

- off page

Keywords – the Most Important Item in SEO

- Keyword Length-

- Keyword Demand

- Synonyms/Alternative Words

- Keyword Density

- How to calculate keyword density

- Keyword research tools

**Module III:**
On Page Introduction
On-Page SEO Checklist

- URL Optimization

- Title Optimization

- Meta tags Optimization

- Description

- Keyword

- Author

- Robot

- ALT text

- HTML tags

- Internal linking strategy

- Content Optimization

- Canonical Issue

- Site Maps

- Favicon

- Robot.txt file

- 301 and 302 redirects.

- HTML Validation

- Broken Link Management

- Usability and accessibility

Other Factors of On Page SEO

- Content Change

- Business Address and Telephone Number

**Module IV**
Off Page Activity

- Link Building

- Back link

- Anchor Text

Types of Links in SEO

- Inbound Links/ Incoming Links

- Outbound Links/ External Links

- Internal Links

Techniques for Link building

- Social Bookmarking

- Directory Submission

- Article Submission

- Blog Posting

- Blog Commenting

- Guest Blogging

- Press Release Submission

- Classified Submission

- Search Engine Submission

- Picture Sharing

- Document Sharing(PPT Sharing)

- RSS Submission

- Q and Ans. Posting

- Business Listing

- Local Listing

- Video Submission

- Forum Posting

- Link Exchange

**Module V**

- Social Media Optimization

- SMO Introduction

- Importance of Social Sites

- Social Page Cretion

- Promotion on Social Sites

**Module VI**
Site setup for SEO
Managing redirection of pages and websites
Content Quality Checkup
CMS Websites Benefits or Limitation

**Module VII**
Tools in SEO

Google Analytic tools

- Site Setup for Analytic

- Implementation of Tracking Code on Website

- Linking Google Analytics to Search Console

- Real Time Analysis in analytics

- Detailed Analysis of Audience through Analytics

- Detailed Analysis of Acquisition

- Detailed Analysis of Behavior in Analytics

- Detailed Analysis of Conversions

- Linked Analytics through Ad words

Google Search Console

- Linked Website through Search Console

- Search Appearance in Webmasters

- Analysis Performance

- Url Inspection

- Coverage

- Sitemaps Submission for indexing

- Internal and External Link Analysis

- Ownership Verification

- Website Indexing

- Fetching New URL

ALEXA

WOORANK

Developers Google

- Speed

- Page Speed

- Insights

**Module VIII**
Google Algorithm

- Hummingbird

- Mobile Friendly Update

- Panda Update

- Penguin Update

- Pigeon Update

- Payday Update

- Pirate Update

- EMD (Exact Match Domain) Update

- Top Heavy Update

- AMD

**Module IX**
Online Marketing : Bing Ads & Google AdWords

Google AdWords

- Importance of Online Marketing

- Create First Campaign

- Ads Groups

- ADS and Extensions

- Location Extensions

- Call Extensions

- Social Extensions

- Product Extensions

- Seller Ratings

- Sitelinks

- Dynamic Search Ad Extensions

**Module X**

- Email Marketing

- Importance of E-Mail Marketing

- E-Mail Configuration

**Module XI**

Online Reputation Management

**Module XII** Live Project Work

### **Key Features of Advance Digital Marketing Course:**

- Available online and offline mode

- Classes are available in weekdays , alternative days and weekend Based

- Industry Expert Trainers

- Latest Technology based training

- Unlimited Practice Session

- Domain and Hosting’s

- Business Email Configuration and Setup

- Important SEO Tools

- Tips to Rank Keywords

- GMB Management and Promotion

- Live Project

- Interview Questions and answers

- Placement Assistance