# SMO (Social Media Optimization or Social Media Marketing) Course > Join Social media expert course at Delhi’s best digital marketing training institute to learn advance concepts of digital marketing by a professional trainers. For any query give we call on: +91-7503301775. - Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085 - Web page: https://nextgclasses.com/advance-smo-course - Duration: Regular 30 Days · Fastrack 15 Days · Crash 7 Days - Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance - Enquire: +91-7503301775 · nextgclasses@gmail.com #### **Advanced SMO & Meta Ads Training Course by Next G Classes** At **Next G Classes**, we proudly offer a **comprehensive Social Media Optimization (SMO) and Meta Ads (Facebook & Instagram Advertising) course** designed to equip students, professionals, and business owners with **practical, job-ready digital marketing skills**. This course is delivered under the expert guidance of **Digital Rajesh**, a highly experienced digital marketing professional with **over 10 years of hands-on industry experience**. In today’s competitive digital world, social media is no longer optional—it is essential. Our SMO & Meta Ads course is carefully structured from **basic to advanced level**, ensuring that even beginners can confidently build a strong foundation while advanced learners gain **deep insights into performance marketing, lead generation, and sales growth**. Under the mentorship of **Digital Rajesh**, students learn not just theory, but **real-world strategies** that have been successfully applied across multiple industries. With a decade of experience managing live campaigns, brand growth strategies, and paid advertising budgets, Digital Rajesh brings **practical knowledge, proven frameworks, and market-tested techniques** directly into the classroom. The course covers complete **Social Media Optimization**, including platform setup, profile and page optimization, content strategy, organic growth techniques, audience engagement, and performance analytics. Students learn how to build brand visibility, grow followers organically, and create high-impact content using modern tools and industry best practices. The **Meta Ads training module** provides in-depth knowledge of Facebook and Instagram advertising, starting from Business Manager setup to advanced ad campaign creation. Learners gain hands-on experience with audience targeting, ad creatives, copywriting, budgeting, bidding strategies, lead generation ads, website traffic campaigns, conversion tracking, retargeting, and e-commerce ads. Special focus is given to **ROI-driven advertising**, helping students understand how to optimize campaigns for maximum results with minimal ad spend. At **Next G Classes**, we strongly believe in **learning by doing**. That’s why this course includes **live projects, real client campaign setups, practical assignments, and case studies**. Students also learn how to analyze ad performance, reduce cost per lead, scale profitable campaigns, and handle ad policy issues professionally. This course is ideal for **students, job seekers, freelancers, entrepreneurs, business owners, and working professionals** who want to build a successful career in digital marketing or grow their own business using social media. Upon completion, students receive a **course completion certificate**, **live project experience**, and **career guidance**, including interview preparation, freelancing support, and client acquisition strategies. With expert training, real-world exposure, and personalized mentorship, **Next G Classes** ensures you don’t just learn digital marketing—you master it. ## Syllabus #### PART 1: SOCIAL MEDIA OPTIMIZATION (SMO) COURSE #### Module 1: Introduction to Social Media Marketing - What is Digital Marketing - Difference between SMO & SMM - Importance of Social Media for Businesses - Organic vs Paid Marketing - Social Media Platforms Overview #### Module 2: Understanding Social Media Platforms - Facebook Profile vs Page vs Group - Instagram Business Account Setup - LinkedIn Profile & Company Page - YouTube Channel Optimization - Twitter (X) Basics - Pinterest & Snapchat Overview #### Module 3: Account Setup & Optimization - Creating Business Pages (Step-by-step) - Bio, Username & Profile Optimization - Cover Photo & Brand Identity - CTA Button Setup - Page Roles & Permissions #### Module 4: Content Strategy & Planning - What is Content Marketing - Types of Content: - Educational - Promotional - Engagement - Reels & Shorts - Content Calendar Creation - Hashtag Research & Strategy - Caption Writing Techniques #### Module 5: Graphic & Video Content for SMO - Canva for Social Media Creatives - Post Design Best Practices - Reel & Short Video Ideas - Video Editing Basics (Mobile + Desktop) - Brand Color & Font Consistency #### Module 6: Organic Growth Techniques - Audience Targeting (Organic) - Engagement Strategies - Algorithm Understanding (FB & IG) - Reel & Story Growth Hacks - Community Management #### Module 7: Analytics & Performance Tracking - Facebook Insights - Instagram Insights - Reach, Engagement & Impression - Best Time to Post - Competitor Analysis #### Module 8: SMO for Business & Personal Branding - Local Business SMO - E-commerce SMO - Service-Based Business - Influencer & Personal Branding - Social Media Do’s & Don’ts #### PART 2: META ADS (FACEBOOK & INSTAGRAM ADS) COURSE Module 9: Introduction to Meta Ads - What are Meta Ads - How Meta Ads Work - Facebook Ads vs Google Ads - Paid Ads Funnel Overview - Meta Business Suite Overview #### Module 10: Meta Business Manager Setup - Creating Business Manager Account - Page & Ad Account Setup - Payment Method Configuration - Pixel & Domain Setup - User Access Management #### Module 11: Meta Ads Structure - Campaign → Ad Set → Ad - Understanding Objectives: - Awareness - Traffic - Engagement - Leads - Sales - App Promotion - Choosing the Right Objective #### Module 12: Audience Targeting (Most Important) - Core Audience Targeting - Custom Audience: - Website Visitors - Instagram Engagers - Customer List - Lookalike Audience - Interest & Behavior Targeting - Location-Based Targeting #### Module 13: Ad Creatives & Copywriting - Image Ads vs Video Ads - Carousel Ads - Reel Ads & Story Ads - Ad Copy Writing Formula (AIDA) - Headline, Primary Text & CTA - Creative Testing Techniques #### Module 14: Budgeting & Bidding Strategy - Daily vs Lifetime Budget - Bid Strategy Explained - Cost Per Result Optimization - Scaling Ads Safely - Ad Scheduling #### Module 15: Lead Generation Ads - Lead Ads Setup (Instant Forms) - Form Types & Questions - CRM Integration - Lead Quality Improvement - Follow-up Strategy #### Module 16: Website Traffic & Conversion Ads - Traffic Ads Setup - Conversion Tracking - Meta Pixel Installation - Event Setup (Purchase, Add to Cart) - Funnel-Based Campaigns #### Module 17: E-Commerce Ads (Advanced) - Product Catalog Setup - Dynamic Product Ads - Retargeting Campaigns - Abandoned Cart Ads - ROAS Optimization #### Module 18: Ad Optimization & Scaling - Reading Ads Manager Reports - A/B Testing - Killing Bad Ads - Scaling Winning Ads - Reducing Cost Per Lead / Sale #### Module 19: Policy, Rejections & Troubleshooting - Meta Ads Policies - Ad Rejection Reasons - Account Restrictions - How to Appeal Ads - Best Practices to Stay Safe #### Module 20: Live Projects & Case Studies - Real Client Campaign Setup - Local Business Ads - Education Institute Ads - Real Estate / Service Ads - Performance Report Creation ### CERTIFICATION & CAREER SUPPORT - Course Completion Certificate - Live Project Certificate - Interview Preparation - Freelancing Guidance - Agency & Job Support - How to Get Clients (Upwork, Fiverr, Local) ### TOOLS COVERED - Meta Business Suite - Facebook Ads Manager - Canva - Google Analytics (Basics) - Pixel Helper - Scheduling Tools WHO SHOULD JOIN - Students - Business Owners - Freelancers - Digital Marketers - Working Professionals - Entrepreneurs **Why We Are The Best SMO Institute In Delhi?** Next-G Classes has flourished from the parent website Nextgeducation which offers more than 60 courses. It has been delivering quality courses as per the industry standards. Here’s the reason why you should opt for our courses- **Relevant Course Material** When you join our institute we try to inculcate you with the best SMO practices. We design the modules in a way that it is easy to understand and you can widen your horizon through it. **Placement Facility** We also provide campus placement so that once you complete the SMO course with us you don’t need to wander here and there in the search of a job. We connect you with various industries so that you can have a knowledge of the functioning of these industries. **Highly Experienced Faculties** All the staff and teaching committee in our institute have vast experience and they are always ready to clarify your doubts. You can also take consultation with them regarding your career aspects. **Practical Training Session** All our digital courses focus more on the practice session rather than the theoretical part. We train you to promote the websites on a different medium and the way to drive traffic. **Certified Courses** All our courses are completely certified and you will harness your best skills by opting for these courses. Once you complete the course with us we give you a course completion certificate so that you can flaunt your skills wherever you go. **Affordable Fees** Our fee structure is very nominal and we also give you the option to pay in installments. We ensure that each one of you can avail our SMO expert course which is the need of today. We all aim to gain a high position in life but few of us are able to achieve our goals. Aim for a career where you can achieve great milestones with Next-G Classes. Whole expertise of the eligibility, fee, timing, course or any other doubt can be cleared with the help of accomplishing us over our contact information which is available here.