# SEO (Search Engine Optimization) Course

> In Seo expert course at Next-G Classes, learn all basic to advance concepts of search engine optimization through on page optimization and off page optimization along with popular tools and techniques.

- Institute: Next-G Classes, Plot No 4, Kh. No. 59/13, First Floor, Pal Colony, Rithala, Near Rithala Metro Station, Delhi - 110085
- Web page: https://nextgclasses.com/advance-seo-course
- Duration: Regular 2 Months · Fastrack 30 Days · Crash 15 Days
- Mode: Classroom and Live Online · Certificate · Live projects · Placement assistance
- Enquire: +91-7503301775 · nextgclasses@gmail.com

## Syllabus

**ON Page SEOSEO Introduction**

- What is SEO?

- What is Search Engine, Browser and Website?

- How Search Engines Work?

- Major search engines

- Why does my website need SEO?

**Use of HTML in SEO**

- What is HTML?

- HTML Tags

- HTML Heading Tags

- HTML Paragraph, Bold, Italic, Strikethrough etc, tags.

- How to Create SEO Friendly Websites?

**Techniques for SEO**

- White Hat SEO

- Black Hat SEO

- Gray Hat SEO

**Keyword Analysis**

- Role of Keywords in SEO

- Keyword Types

- Keyword Length

- Keyword Demand

- Synonyms/Alternative Words

- Long Tail Keywords

- Keyword Density

- How to calculate keyword density

- Keywords Research Tools

**Phases in SEO**

- Pre site activity

- On page activity (ON Page SEO)

- Post site activity

- Off page activity (OFF Page SEO)

**On Page SEO IntroductionOn-Page SEO Checklist **

- URL Optimization

- Title Optimization

- Meta tags Optimization

- Description Optimization

- Keywords

- Author

- Meta Robots

- ALT text

- HTML tags

- Internal linking strategy

- Content Optimization

- Website Speed Optimization

- Canonical Issue

- Site Maps

- Favicon

- Robot.txt file

- 404 Page Not Found Error

- 301 and 302 redirects.

- HTML Validation

- Broken Link Management

- Usability and accessibility

**Other Factors of ON Page SEO**

- Others important code in head section

- Schema implementation

- Google Algorithms (Google Panda, Google Penguin, Hummingbird)

- Work according to search engine algorithm

- Indexing of pages in SERP

- Quick rank tricks and technique

- Content Change

- Business Address and Telephone Number

- Tools used to optimize On Page

**SEO Tools**

- Google Analytics

- Google Search Console

- Google Tag Manager

- Google Business Profile

**OFF Page SEO**

- OFF Page SEO Introduction

- What is Backlink?

- What is Anchor Text?

- Why Link building is important for SEO?

- What is Quality backlink and what is penalized backlink?

**Type of Backlink in SEO?**

- Inbound Links/ Incoming Links

- Outbound Links/ External Links

- Internal Links

**OFF Page Activities / Techniques for Link building**

- Social Bookmarking

- Directory Submission

- Article Submission

- Blog Posting

- Blog Commenting

- Guest Blogging

- Press Release Submission

- Classified Submission

- Search Engine Submission

- Picture Sharing

- Document Sharing (PPT & PDF Sharing)

- RSS Submission

- Q and Ans. Posting

- Business Listing

- Local Listing

- Video Submission

- Forum Posting

- Link Exchange

**LLM.txt (NEW — AI Search Optimization)**

- What is LLM.txt?

- Why LLM.txt Matters in 2024-2025

- How to Create LLM.txt — Step by Step

- LLM.txt vs Robots.txt — Key Difference

- LLM.txt Sample Structure

- AI Optimization Tips with LLM.txt

**OFF Page SEO Other Activities**

- Keyword Ranking Monitoring

- Update Website Duplicate Content

- Page Removal Tool

- Remove Penalised Backlinks

- Website Performance Report Creation

**Uses of AI in SEO**

- Content Creation through AI

- Graphic Creation through AI